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Google Fined by South Korea; Mailchimp Acquired by Intuit
In today's ExchangeWire news digest: Google are hit with a USD $177m fine from South Korea's regulators; Mailchimp are acquired by Intuit for around USD $12bn; and authorities in Beijing are reportedly seeking to dismantle Ant Group's Alipay. Google fined USD [...]
Programmatic Audio for Marketers
Following the Interactive Advertising Bureau’s Podcast Upfront conducted last week, in which it was revealed that marketers are adapting to fragmentation issues within audio by adopting contextual targeting solutions, ExchangeWire speaks to industry professionals for their take on how advertisers [...]
ADvendio Announces Expansion Into The US Market By Appointing Samantha Giaver, Head of Sales, USA
In 2016, Samantha started her time with ADvendio as a key account manager, a role that was primarily sales-focused and allowed her to transition into her new position as head of sales after a move from Chile back to the [...]
Apple Ordered to Open App Payments; Marshmallow Raise $85m
In today's ExchangeWire news digest: Apple are ordered to allow app developers offer alternative payment methods to the App Store; insurtech startup Marshmallow reach unicorn status after a USD $85m Series B funding round; and TikTok launch Effect Studio AR [...]
Taboola Attains TAG Brand Safety Certification
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (13 September) announced it has been awarded the TAG Brand Safety Certified Seal from the Trustworthy Accountability Group (TAG), [...]
Channel Factory Receives Certification From kidSAFE Seal Program
Channel Factory, the global brand suitability and ad performance platform for YouTube, has been awarded the kidSAFE+ COPPA Seal, further validating Channel Factory as a trusted partner for top kids brands globally on YouTube. The kidSAFE Seal is an independent [...]
Paul Smith, Former Wireless Group MD, Joins AdTonos
AdTonos, run by Radio Net Media which successfully monetises podcasts, audiobooks, music, and radio streams of over 200 recognised publishers across the UK, EU, LATAM, and the US, has appointed Paul Smith as senior VP of sales to support the [...]
Semasio Appoints Joy Stroud Vice President, Sales and Client Development for the Non-EMEA Region
Semasio are excited to announce that Joy Stroud has joined the company as vice president of sales and client development for the non-EMEA region. In this role, Joy will use her years of experience in the ad tech industry to [...]
Making Science Grows With The Acquisition of Ad-Machina
Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s Ad tech technological platform. With this acquisition, the consultancy is expanding its product portfolio with a scalable platform [...]
Hawk Platform Data Partnership with Skyrise Shows the Future of Audience Targeting
Hawk Platform (formerly TabMo) is to supplement the strong planning insights it currently provides to clients with additional layers of granular data. The initiative, which will allow the mobile-first demand side platform (DSP) to execute advertising campaigns with maximum efficiency, is [...]
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