Latest Stories
Cavai and Seedtag Help Lay’s® to Spread the Word of its Iconic Restaurant Flavours with Innovative, Conversational Campaign
Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]
Taboola Announce SmartBid Dimensions; A New “Autonomous Driving” Experience For Advertisers
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (8 November) announced a significant update to SmartBid, an A.I.-powered technology that helps advertisers maximise their campaign performance even more autonomously. Introduced [...]
Unruly Names Grant Bingham as VP of International Media Business Development
Unruly, a leading global video and CTV programmatic advertising platform, today announces the appointment of Grant Bingham as Vice President of International Media Business Development. The ad tech veteran and former head of publisher services at AOL will now lead [...]
Over Half of UK Marketers Predict 10-25% Revenue Decrease from Cookie Deprecation
Lotame, the only flexible data solutions provider to future proof connectivity and drive performance across all screens, released its “Beyond the Cookie 2: Identity Solution Adoption & Testing Among Marketers and Publishers” report. Part one, “Beyond the Cookie: The Future of [...]
Tremor International Taps DoubleVerify for Authentic Brand Suitability
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International, a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing [...]
Adverty wins third US patent for BrainImpression™
Adverty have been granted their third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one [...]
IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook
Integral Ad Science, a global leader in digital media quality, announced that they have been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the [...]
IAB Europe in Breach of GDPR; Meta Faces Former Rival
In today's ExchangeWire news digest: IAB Europe will face DPA draft ruling alleging they breached GDPR principles; Meta are being sued by former Instagram rival Phhhoto; and Momenta raise a further USD$500m in their Series C. IAB Europe soon to face [...]
Shiseido's Juliana Chu on Supply Chain Issues, Ecommerce and Super Apps, and Brand Purpose
On this week’s episode of TheMadTech Podcast, Juliana Chu, vice president of digital & ecommerce, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce. This week, they cover: - Analysts are warning that businesses [...]
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