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IAS Study Shows Ad Context Increases Memorability Up to 40%
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this [...]
Apple is Building Higher Walls – Will They Succeed?
In this exclusive article for ExchangeWire ahead of ATS London 2021, Jonathan Harrop, VP of global marketing and communications, AdColony, hones in on Apple's latest pivot to content curation and "discovery", and where this lifestyle focus puts it among its [...]
Apollo Funds Complete Acquisition of Yahoo
Apollo Global Management, Inc. (NYSE: APO) (together with its consolidated subsidiaries, “Apollo”) today (6 September) announced that funds managed by its affiliates (the “Apollo Funds”) have completed the acquisition of Yahoo - formerly Verizon Media - one of the world’s [...]
Ogury appoints Fabien Magalon as Chief Publisher Sales Officer
Ogury, the Personified Advertising company, is announcing the appointment of Fabien Magalon as chief publisher sales officer. In his role, Fabien will be responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development. “The [...]
Australia Mulls New Digital Wallets Regulation; Axel Springer Buy Politico
In today's ExchangeWire news digest: Australia consider tighter regulations for digital payment systems; Politico are purchased by Axel Springer; and Dukaan raised USD $11m. Australia mull new digital payments law The government of Australia are contemplating new laws to increase the regulation [...]
VlogBox launches webinar series Get-Together, with the first one for video creators
Vloggers, streamers, animation, and digital studios, as well other video content owners are invited to join their first live webinar– 'OTT for creators comes naturally: Why is CTV another key platform for your videos?' set for September 27, 2021. Over 183.5 [...]
Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising
Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]
TikTok Questioned Over Biometric Data Use; Databricks Reach $38bn Valuation
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: TikTok’s CEO is questioned by US senators over the company’s collection and use of biometric information; Databricks have [...]
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