Latest Stories

• Putting Consumer Privacy First is Good Business for Brands

  4 years ago News

  

  In this exclusive interview with ExchangeWire ahead of ATS London 2021, Fiona Davis, COO, Captify, details how a search-powered contextual approach can promote a better experience for the consumer in the privacy-first landscape. How has the impending elimination of the third-party [...]

• Brand Metrics Hires Taylor Sturtevant as it Focuses on Growth in the US

  4 years ago News

  

  Global technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - have announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up [...]

• Evorra Raises Significant Pre-Seed Round to Launch a Global, Privacy by Design Audience Marketplace for Brands and Agencies

  4 years ago News

  

  Evorra led by an experienced team of ad and data tech professionals, has accepted pre-seed investment from strategic industry investors including Area Tech Holdings, a syndicate of leading ad and data tech investors across the Middle East, and ad tech [...]

• Apple Request a Pause; Outsmart OOH Playout Reporting Standards

  4 years ago News

  

  In today’s ExchangeWire news digest: Apple request a temporary pause to a recent court ruling; Outsmart and IPA's outdoor specialists have announced the publication of OOH Playout Reporting Standards; and PDQ.com have announced the acquisition of SimpleMDM.   Apple request a temporary [...]

• TheViewPoint Launched its CTV-First Ad Serving Solution: TVP Next

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has launched TVP Next, a dedicated Connected TV ad server. TVP Next goes above and beyond to bring CTV publishers and broadcasters enhanced control over the process of ad delivery. For [...]

• ID5 Appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal

  4 years ago News

  

  ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as senior director of publisher development and Rafael Marti as head of legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally [...]

• Ad Tech Rising Star & Ad Tech Personality of the Year Shortlists Announced

  4 years ago News

  

  ExchangeWire are delighted to announce the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2021. Following a record number of nominations for both of the free-to-enter categories this year, the [...]

• Facebook Whistleblower Voices Concerns; YouTube Announce Video Action Campaign Extension

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Facebook whistleblower, Frances Haugen, discusses safety concerns during a 60 Minutes interview; YouTube announce they are expanding video [...]

• R3's Penelope Siraj on the 'Great Resignation', Consent Management, and Brand Entertainment

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Penelope Siraj, principal consultant at R3, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week, they cover:   – A record number of US workers have quit [...]

• Qwarry et Smart S’allient pour mettre la Data Sémantique au Service d’un Achat Média Plus Efficace

  4 years ago News

  

  La plateforme d’analyse et de ciblage sémantique cookieless, Qwarry, annonce son  partenariat avec Smart, la plateforme indépendante de monétisation publicitaire.  Qwarry a choisi l’offre de curation de Smart pour créer des produits médias enrichis  par sa donnée sémantique, en combinaison [...]