Latest Stories

• Pubstack Kündigt eine Erweiterte Partnerschaft mit Die Funke Mediengruppe

  4 years ago News

  

  Der Spezialist für Werbeerlösoptimierung Pubstack kann eine erweiterte Partnerschaft mit einem der führenden Medienunternehmen in Deutschland bekannt geben: Die FUNKE Mediengruppe. FUNKE bietet seinen Kunden maximale crossmediale Reichweite und hochwertige redaktionelle Umfelder. "Es ist großartig zu sehen, wie die Teams bei [...]

• TV Streaming Usage Up 13%; Apiary Acquire Stake in MediaSense

  4 years ago News

  

  In today's ExchangeWire news digest: a study finds that streaming TV usage grew 13% in Q2; MediaSense receive a significant investment from Apiary; and the Polish parliament pass a new media ownership bill, putting Discovery's TVN channel at risk.   Global TV [...]

• AlgoriX Joins Prebid.org to Provide Publishers with More Efficient Monetisation Solutions

  4 years ago News

  

  AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]

• TheViewPoint Announces its Partnership with Firework

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/ OTT publishers, has partnered with Firework, the leading short video web story platform for digital publishers, businesses, and media buyers, to assist in ad monetisation of Firework’s inventory. This partnership will enable [...]

• Facebook Explore WhatsApp Ads; Tencent Sued by China Over WeChat Youth Mode

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce, from around the globe. In this edition: Facebook are reportedly exploring bringing ads to WhatsApp; Tencent are hit with legal action from the Chinese government [...]

• DoubleVerify Neutralises ‘SmokeScreen,’ a New Global CTV Fraud Scheme Using Screensavers to Hijack Streaming Devices

  4 years ago News

  

  DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data & analytics, has identified a new connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which caused screensavers to hijack CTV devices to generate impressions— even when the [...]

• CMO Council Asia's Wendy McEwan on Shop Module, Amazon's GDPR Fine, and In-House Gaming

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Wendy McEwan, CMO Council Asia Member and media and marketing veteran, joins ExchangeWire’s Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover:   - Twitter are [...]

• Tug Appointed by LEAP for $8m Global Digital Media after Australia win

  4 years ago News

  

  Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and [...]

• Channel Factory Continues UK Expansion with New Leadership Hires

  4 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube has added two new hires to its UK team to help increase its footprint and to continue to grow the business across the region. Amy Crowsley and Daniel Benjamins [...]

• Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold [...]