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2017 Predictions for the Progression of Publisher Monetisation
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]
Thai Publishers Form Co-op to Fill Data Gap
A band of publishers in Thailand have banded to form a new co-op with the aim to plug the lack of "trustworthy and scalable" inventory as well as quality data they say advertisers badly need. Slated for launch in February [...]
Brand Building & Technical Creatives: Signals of a Programmatic Future
Over the past few years, we’ve seen programmatic become the fastest growing ad-buying method in the industry. In fact, it’s on course to dominate the space, after IAB UK reported that 60% of digital display ads were traded programmatically in [...]
Expert Views on What will Become of Video Advertising in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]
Second Screening Drives Sales & How Brands Have Used Facebook Live
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Sales from second screening; and analysis of Facebook Live use [...]
Experts Predict How the Advertising Industry Infrastructure will Change in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]
What's the Future of Mobile in 2017? Experts Predict
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]
Rethinking Programmatic: Towards a Transparent Trading Model
For some time now, the rapid pace of change in the online publishing industry has led to a widening gulf between programmatic providers and publishers. With programmatic trading being a huge part of how digital publishers and content providers monetise [...]
A New Currency for Measuring Ad Quality: Viewability
Wherever you sit in the digital advertising ecosystem, viewability matters. For brands, it’s a marker of high quality ads; for publishers, it’s the basis of inventory appeal; and for technology providers, it’s the currency everyone wants to trade on. But [...]
Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Spotify APAC tune up programmatic campaigns; Dentsu buy Indian design studio; MEC unveil Wavemaker in China; WPP [...]
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