Latest Stories

• Kids’ Edutainment Channel NuNu TV Raises CTV revenue by 50%

  4 years ago News

  

  Children's edutainment channel NuNu TV (Sprout Studios) has increased its CTV revenue by over 50% following a partnership brokered with video monetisation and distribution company VlogBox in 2020. In the ultra-competitive world of CTV, video makers have to put more effort [...]

• IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory

  4 years ago News

  

  IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. [...]

• Blackstone Backs Simpli.fi; Tapcart Raises USD$50m

  4 years ago News

  

  In today's ExchangeWire daily news digest: Blackstone backs Simpli.fi; Tapcart raises USD$50m (£36m); and ShipBob secures USD$200m (£144m). Blackstone backs Simpli.fi US private equity firm Blackstone has acquired a majority stake in programmatic advertising and agency workflow software provider Simpli.fi, at a [...]

• Audi Denmark Engages Consumers Without Cookies

  4 years ago News

  

  Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the privacy-first era. Today Audi Denmark announced the results of a first-of-its-kind Unified Targeting test deployed in a largely cookie-less [...]

• VIOOH and Taptap Announce Partnership to Supply Digital Out-of-Home Advertising Globally

  4 years ago News

  

  Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, [...]

• Danish Media Companies in Collective Bargaining Push; Amazon Acquires Art19

  4 years ago News

  

  In today's ExchangeWire daily news digest: Danish media companies in collective bargaining push; Amazon acquires Art19; and Voyager raises USD$167m (£120m) Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major [...]

• Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia's top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to [...]

• Verizon's Simon Halstead on Blocking FLoC, Apple's "Private Relay" & Amazon's Retail Rise

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast (recorded just hours before Google's latest cookie announcement), Simon Halstead, VP, exchange and supply international at Verizon Media, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in ad [...]

• Index Exchange and MediaMath Join the Human Collective, Demonstrate Industry Leadership at IAB Tech Lab’s CTV Event

  4 years ago News

  

  HUMAN Security, Inc. (formerly White Ops)—a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human—today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video [...]

• 78% of Senior UK Marketers Believe the Withdrawal of Third-Party Cookies Will Have a Positive Impact on Advertising Strategies

  4 years ago News

  

  The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK brands are preparing for the withdrawal of third-party cookies. The research is launched in parallel [...]