Latest Stories

• The Women In Programmatic Network's Niki Chana on UK Broadcasters; Douyin; and Discord

  4 years ago Podcast

  

  On this week's episode of TheMadTech Podcast, Niki Chana, board member of The Women in Programmatic Network, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week, they cover: - UK broadcasters BBC, [...]

• OS Data Solutions Integrates with ID5 to Address More Users and Increases Reach by 28% Across All Browsers

  4 years ago News

  

  OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie [...]

• Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers

  4 years ago News

  

  Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an [...]

• Google Announces Ad Transparency Changes; Facebook’s CTO Steps Down

  4 years ago News

  

  In today’s ExchangeWire news digest: Google announces changes to ad transparency; Facebook’s CTO steps down; and StreamElements raise USD$100m (£73.3m) in investment. Google announces new advertiser pages to increase ad transparency Google have announced changes to its ad disclosures to provide users [...]

• Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

  4 years ago News

  

  In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]

• Intelligent Video Solutions (iVS) Concludes USD$3.2M Pre-Series B Transaction

  4 years ago News

  

  Leading video advertising enablement platform, Intelligent Video Solutions (iVS) today (22 September) announced its latest round of fundraising. The Pre-Series B round, led by Tin Men Capital as well as notable investors such as Vulpes, Kickstart Ventures and SG Innovate, [...]

• ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV

  4 years ago News

  

  ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for CTV – a trailblazing product that will unlock new opportunities for players throughout the digital ecosystem. Building on ShowHeroes Group’s reputation [...]

• impact.com Fiscal Year H1 2021: $1.5bn Valuation, $150m in Funding, BigCommerce Integration, 69% Customer Growth

  4 years ago News

  

  impact.com, the leading global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in fiscal year 2022. Most notably, the company closed a USD$150m round of funding at [...]

• Emilie Brulebeaux Fait sa Rentrée Chez Smart en Tant que Head of Sales Account Management France

  4 years ago News

  

  Smart AdServer, la plateforme indépendante de monétisation publicitaire, annonce la nomination d’Emilie Brulebeaux au poste de Head of Sales Account Management France. Au côté des équipes supply de Smart, Emilie aura pour mission d'accompagner la mise en place des stacks [...]

• Tenjin and GameAnalytics Launch Growth FullStack

  4 years ago News

  

  Tenjin, the leading mobile marketing measurement platform for indie and mid-sized mobile game publishers, and GameAnalytics, the player analysis platform of choice for mobile game developers, have launched Growth FullStack, the first in a new series of developer tools and [...]