Latest Stories

• Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation

  4 years ago News

  

  In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery delivery firm Getir secure a USD $7.5bn valuation after raising USD $550m in a series D funding round; and Rent [...]

• Silverbullet Announcement of Intention to Float on AIM and Proposed Placing

  4 years ago News

  

  Silverbullet is a provider of digital transformation services and products which assist brand owners and advertisers to optimise their digital marketing investment, with a particular focus on unlocking the potential of first party data and contextual intelligence. The Company announces [...]

• Holland & Barrett Launch on Tmall; Australian Agency Staff Shift to Indies

  4 years ago News

  

  In today's ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia's leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a [...]

• dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: - First-party data will empower retailers and [...]

• TheViewPoint Teams Up with Digital Media Rights to Drive Ad Monetisation

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with DMR (Digital Media Rights), one of the world’s largest content aggregators, distributors, and channel publishers, to amplify ad monetisation of the DMR’s inventory. DMR has premium video [...]

• Amazon Block Google's FLoC; Amazon Forecast to Become Top UK Retailer by 2025

  4 years ago News

  

  In today's ExchangeWire news digest: Amazon have reportedly begun blocking Google's FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK's leading retailer in the next four years; and CAA sell their majority stake [...]

• Darren Walsh Joins InMobi as Head of Programmatic Demand for Europe

  4 years ago News

  

  InMobi, the world's leading independent marketing cloud, today announced Darren Walsh has joined the company as Head of Programmatic Demand, InMobi Exchange, Europe. Based in London, Darren is tasked with scaling up InMobi’s relationships with the major UK agency groups, both [...]

• Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling

  4 years ago News

  

  Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling. Eden Falling is an MMO-Lite [...]

• Adverty Launches In-Play™ and In-Menu™ Ads in Magic Finger 3D and World Hockey Manager 2021

  4 years ago News

  

  Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences. First out is Magic Finger 3D from [...]

• 75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

  4 years ago News

  

  LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey [...]