Latest Stories

• Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

  4 years ago News

  

  Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home [...]

• TikTok Questioned Over Biometric Data Use; Databricks Reach $38bn Valuation

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: TikTok’s CEO is questioned by US senators over the company’s collection and use of biometric information; Databricks have [...]

• Unruly's Alex Khan on NFTs, the Metaverse, and China's New Privacy Law

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Alex Khan, group MD, international at Unruly, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover:   – Visa have spent USD $150m (£110m) [...]

• Taboola completes acquisition of Connexity

  4 years ago News

  

  Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has completed its previously announced acquisition of Connexity. The transaction brings Connexity, one of the largest e-commerce media [...]

• Why Building Close Ties to Supply Side Platforms is Vital

  4 years ago News

  

  In this exclusive article, Esra Bacher, managing partner at GroupM and The Wires Global 2021 judge, explains why strong relationships between agencies and supply-side platforms (SSPs) are more important than ever before, and outlines the main components required to foster strategic [...]

• UK Government Explore GDPR Alternative; Heroes Raise $200m

  4 years ago News

  

  In today's ExchangeWire news digest: the UK government are exploring an alternative to GDPR; UK-based ecommerce 'roll-up' firm Heroes have raised USD $200m; and ProbablyMonsters, a AAA game company, also raise USD $200m.   UK government look for GDPR alternative The UK government [...]

• Adform FLOW wins Red Dot Award's Communication Design Category 2021

  4 years ago News

  

  Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, [...]

• Admixer will be the title partner of Conference for Marketing & Media Buying Specialists

  4 years ago News

  

  One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, [...]

• InMobi Appoints Philip Gale as Head of Agency Development for Europe

  4 years ago News

  

  InMobi, a leading provider of marketing and monetisation technologies that fuel industries around the world, today announced that Philip Gale has joined its team, as head of agency development, Europe. Most recently at Publicis Media, Gale was the director of [...]

• Databricks Reach $38bn Valuation; Playtika Acquire Reworks

  4 years ago News

  

  In today's ExchangeWire news digest: Databricks have raised USD $1.6bn at a valuation of USD $38bn; Playtika have entered the 'Design Entertainment' space by acquiring Reworks; and Samsung will remove ads from three of their default apps.   Databricks raise USD $1.6bn [...]