Latest Stories

• Verve Group Releases Proprietary On-Device Audience Activation Technology

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences [...]

• Hivestack Appoints Aileen Ku as General Manager, China

  4 years ago News

  

  Hivestack, 巢仕达, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced the appointment of Aileen Ku as general manager, China, based in Shanghai. Reporting to Troy Yang, managing director, North Asia, Ku will be responsible for [...]

• Axel Springer Eye Axios Acquisition; Vinted hit $4.5bn Value After Latest Funding Round

  4 years ago News

  

  In today's ExchangeWire news digest: Axel Springer are reportedly in talks to acquire Axios; second-hand e-marketplace Vinted are valued at USD $4.5bn after a successful funding round; and addressable TV is expected to see reach decline in spite of higher [...]

• SmartyAds and Xiaomi Collaborate for Richer In-App Advertising Opportunities

  4 years ago News

  

  SmartyAds, the global ad tech solution provider and developer of SmartyAds DSP, has announced a collaboration with leading mobile technology pioneer, Xiaomi. This collaboration makes Xiaomi one of the key direct publishers of SmartyAds and the immense source of high-quality [...]

• Lifesight joins HERE Marketplace to offer global mobility data

  4 years ago News

  

  Leading customer intelligence platform, Lifesight, has announced joining the HERE Marketplace, offering anonymous mobility data. The data is sourced from hundreds of location-aware mobile apps using a software development kit (SDK) from Lifesight. The data is collected and processed in a [...]

• Australian Consumers Prefer Connected TV Ad Experiences Over Linear TV, IAS Report Finds

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends, exploring Australian viewers’ habits when it comes to streaming content and ads.  A staple in media strategies for decades, linear TV [...]

• AT&T and Discovery to Build Streaming Giant; Amazon in Talks to Buy MGM

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in [...]

• Starcom's Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend

  4 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - Short-form video sensation TikTok are trialling in-app [...]

• Novatiq Announce Prebid Integration

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

• Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

  4 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]