Latest Stories

• Kevin Smyth joins Playground XYZ as Head of Sales, Asia

  4 years ago News

  

  Ad Tech leader Kevin Smyth, who previously led the expansion of Magnite’s (formerly Telaria) digital SSP business across Southeast Asia, has joined Playground XYZ as head of sales, Asia. Thanks to strong continued growth across APAC and a burgeoning roster of [...]

• CMA Oppose Facebook Giphy Deal; Roblox Acquire Guilded

  4 years ago News

  

  In today's ExchangeWire news digest: the CMA have voiced opposition to Facebook's planned takeover of Giphy; Roblox have acquired the team behind gaming chat platform Guilded; and US gaming revenue hit $4.6bn in July.   CMA condemn Facebook Giphy acquisition The Competition and [...]

• Eyeota Cohort Onboarding Expands Selling Simplified’s B2B Data Intelligence into 26 markets

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global leader in intent-driven B2B demand gen marketing solutions, to transform their existing data assets into powerful digital audiences, via Eyeota’s [...]

• Integral Ad Science Expands Center of Excellence in India

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Center of Excellence in Pune, India, with a new office facility and plans to hire top engineering talent locally. Established in 2020, [...]

• Adverity secures USD$120m (£86.63m) from SoftBank Vision Fund 2 as demand for marketing analytics booms

  4 years ago News

  

  Adverity, the rapidly growing marketing analytics platform, today announced it has closed a USD$120m (£86.63m) Series D financing round led by SoftBank Vision Fund 2, with existing investor Sapphire Ventures also participating in the round. Adverity’s mission is to transform marketing [...]

• Hivestack Delivers the First Programmatic, Audience-Driven DOOH Campaign in Hong Kong

  4 years ago News

  

  Hivestack,the world’s leading full stack programmatic digital out of home (DOOH) platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience and location data targeting, and mobile retargeting to Hong Kong audiences. The [...]

• Mailchimp Reportedly Mulling $10bn Sale; Element Raise $30bn

  4 years ago News

  

  In today's ExchangeWire news digest: Mailchimp are reportedly contemplating a sale that could value the email marketing giant at USD $10bn; Matrix protocol-based messaging app Element raise USD $30bn in a series B funding round; and Tencent Music have beaten [...]

• Pubstack Announces Expanded Partnership Funke Mediengruppe

  4 years ago News

  

  The ad revenue optimisation specialist Pubstack can announce an extended partnership with one of the leading media companies in Germany: The FUNKE Media Group. FUNKE has been offering its customers maximum cross-media reach and quality editorial environments. "It is great to [...]

• Pubstack Kündigt eine Erweiterte Partnerschaft mit Die Funke Mediengruppe

  4 years ago News

  

  Der Spezialist für Werbeerlösoptimierung Pubstack kann eine erweiterte Partnerschaft mit einem der führenden Medienunternehmen in Deutschland bekannt geben: Die FUNKE Mediengruppe. FUNKE bietet seinen Kunden maximale crossmediale Reichweite und hochwertige redaktionelle Umfelder. "Es ist großartig zu sehen, wie die Teams bei [...]

• TV Streaming Usage Up 13%; Apiary Acquire Stake in MediaSense

  4 years ago News

  

  In today's ExchangeWire news digest: a study finds that streaming TV usage grew 13% in Q2; MediaSense receive a significant investment from Apiary; and the Polish parliament pass a new media ownership bill, putting Discovery's TVN channel at risk.   Global TV [...]