Latest Stories

• CMO Council Asia's Wendy McEwan on Shop Module, Amazon's GDPR Fine, and In-House Gaming

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, Wendy McEwan, CMO Council Asia Member and media and marketing veteran, joins ExchangeWire’s Lindsay Rowntree and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover:   - Twitter are [...]

• Tug Appointed by LEAP for $8m Global Digital Media after Australia win

  4 years ago News

  

  Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and [...]

• Channel Factory Continues UK Expansion with New Leadership Hires

  4 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube has added two new hires to its UK team to help increase its footprint and to continue to grow the business across the region. Amy Crowsley and Daniel Benjamins [...]

• Anzu Awarded TAG Seals and IAB UK Gold Standard 2.0 Certification

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, announced today that it earned three major industry certifications: the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, the TAG Certified Against Fraud Seal, and the Internet Advertising Bureau (IAB) UK Gold [...]

• US Propose Open App Market Act; VerSe Raise Over $450m

  4 years ago News

  

  In today's ExchangeWire news digest: the Open App Markets Act is proposed in the US; Josh and Dailyhunt parent-company VerSe Innovation have raise USD $450m in a series I round; and HotelPlanner and Reservations.com have agreed to merge and go [...]

• Untangling the Web: Q&A with Alkimi Exchange

  4 years ago News

  

  In this interview with ExchangeWire following the recent webcast discussing the future infrastructure of the ad tech industry, Alkimi Exchange's Neil Bruce (CCO); Adam Chorley (COO); and Ben Putley (CEO) discuss the benefits of pursuing a decentralised approach and how [...]

• InMobi Unveils Robust New Telco Offering for Mobile Service Providers Around the World

  4 years ago News

  

  InMobi, a leading provider of marketing and monetisation technologies, today announced the debut of InMobi Telco, a new suite of offerings that enable mobile operators to deliver and monetise compelling content assets, improve their subscribers’ experience and grow their businesses. Already adopted [...]

• Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital Campaigns

  4 years ago News

  

  Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to [...]

• Mobile Gaming to Reach $120bn in Value; Sweaty Betty Bought by Wolverine Worldwide

  4 years ago News

  

  In today's ExchangeWire news digest: research finds that the global gaming market is set to reach USD $120bn this year; Sweaty Betty have been acquired by US footwear maker Wolverine Worldwide; and rumours of a ByteDance IPO continue.   Mobile gaming market [...]

• JustPremium is Acquired by Contextual Ad Tech Company, GumGum

  4 years ago News

  

  GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution [...]