Latest Stories

• Pikasso Moves into Programmatic DOOH with Broadsign

  4 years ago News

  

  Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel [...]

• The UK's DMU Gets to Work; Clubhouse Rumoured to be Eyeing Fresh Funding and $4bn Valuation

  4 years ago News

  

  In today's ExchangeWire news digest: the UK's Digital Markets Unit (DMU) begins operating; Clubhouse reportedly look for new funding as they seek to boost their value to USD $4bn; and Instagram is found to be the most "invasive" app by [...]

• DoubleVerify Taps Doug Campbell As New Chief Strategy Officer

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as chief strategy officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report [...]

• Colorado Consider New Privacy Bill; Apple Block Non-ATT Compliant Apps

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Colorado becomes the latest US state to consider implementing a new data privacy law; Apple have begun blocking apps that [...]

• Global Extends Digital Outdoor Advertising Network with Broadsign

  4 years ago News

  

  Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home (DOOH) network, which has grown to include 3,000 [...]

• Adverty Enters into Exclusive Partnership with Dutch Hyper-Casual Publisher Lucky Kat Studios

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global [...]

• Wargaming Partnered with Epom for Ad Delivery Scale-Up

  4 years ago News

  

  Wargaming, an international game developer and publisher of an iconic World of Tanks, has partnered with Epom ad server to empower their advertising initiatives. The productive cooperation between Epom and Wargaming started in 2020 and continues to unfold in 2021.  Epom [...]

• Neue Partnerschaft zwischen Samba TV und PubMatic zur Bereitstellung von TV-Audience-Targeting im programmatischen Omniscreen-Werbe-Supply

  4 years ago News

  

  Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft mit PubMatic (Nasdaq: PUBM) bekannt, einer Sell-Side-Plattform mit tonangebenden Resultaten für digitale Werbung. Die detailreichen Connected-TV-Daten von Samba TV werden in die Werbeplattform von PubMatic integriert, [...]

• Samba TV annuncia una partnership con PubMatic per offrire funzionalità di targeting dell’audience televisiva nel programmatic advertising omniscreen

  4 years ago News

  

  Samba TV, fornitore leader di pubblicità e analisi omniscreen, annuncia una partnership multi-mercato con PubMatic (Nasdaq: PUBM), piattaforma sell-side che offre risultati di qualità per il digital advertising. La grande quantità di dati di prima parte della Connected TV di [...]

• Samba TV s’allie à PubMatic pour offrir aux annonceurs une capacité de ciblage TV multi-écrans, en programmatique.

  4 years ago News

  

  Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de publicité numérique sell-side, côté au NASDAQ. Ce partenariat va permettre d'intégrer les données d’audience de télévision connectée de Samba TV [...]