Latest Stories

• ID5 and Smart Partner to Ensure Universal ID Capabilities in a Cookie-Less Environment

  4 years ago News

  

  Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s Universal ID solution allows publishers and advertisers working with Smart to benefit from improved user recognition and monetisation in their [...]

• Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth

  4 years ago News

  

  GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.    Demand for GumGum’s contextual advertising technology is growing rapidly as cookies [...]

• A Serious End Game is Playing Out for Rogue Programmatic Traders

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared [...]

• Grab Go Public in $40bn SPAC Deal; Univision Merge with Grupo Televisa

  4 years ago News

  

  In today's ExchangeWire news digest: Singapore "super app" Grab go public in the US via a record-breaking SPAC deal; media firms Univision and Grupo Televisa merge to build the US's largest Spanish-language player; and the Biden administration add 7 Chinese [...]

• Primis Earns TAG Certification for Fourth Year in a Row

  4 years ago News

  

  Primis (a part of Universal McCann and Interpublic Group), today announced it has earned the coveted TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fourth consecutive year. TAG is an advertising initiative that aims to [...]

• Cavai Announces Partnership with Orage Publishing as the Content Provider Seeks to Leverage the Ground-Breaking Conversational Ad Format, Cavai Bubble®

  4 years ago News

  

  Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique [...]

• Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a multi-year renewal of their partnership with Dennis Publishing – the dynamic international media group with over 50 million unique users a [...]

• Microsoft Acquires Nuance for $16bn; China to Ban "Excessive" Data Collection by Apps

  4 years ago News

  

  In today's ExchangeWire news digest: Microsoft purchase AI and voice tech firm Nuance for USD $16bn; China ban mobile apps from collecting "excessive" levels of users' personal data; and daily app usage leaps 30% compared to 2019, finds a study [...]

• Hubert Świtalski wird Regional Manager CEE bei Meetrics

  4 years ago News

  

  Hubert Świtalski, Meetrics country manager Polen, steigt auf zum regional manager Central and Eastern Europe. Damit übernimmt er die Geschäftsentwicklung, Neukundenakquise und Bestandskundenbetreuung in den schnellwachsenden Märkten Europas. Hubert ist weiterhin für seine Kunden tätig und engagiert sich auch in [...]

• Hubert Świtalski Becomes Meetrics Regional Manager CEE

  4 years ago News

  

  Hubert Świtalski, country manager of Meetrics for Poland, will be promoted to the position of regional manager CEE. He will be responsible for business development in fast-growing European advertising markets, for customer acquisition as well as for fostering existing relationships [...]