Latest Stories

• German Data Regulator Fights WhatsApp Privacy Update; Applovin Shares Fall After IPO

  4 years ago News

  

  In today's ExchangeWire news digest: Hamburg's data commissioner fights to block WhatsApp's impending privacy update over concerns over how Facebook will collect and use data from the platform; Applovin see their share value drop by almost 20% after going public [...]

• Are Brand Partnerships the Answer to an Increasingly "Ad-less" World?

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing strategic brand partnerships to complement media campaigns and ensure consumer attention in an increasingly digitised advertising environment. Digital acceleration has ensured [...]

• Seedtag Continues To Build Momentum With Significant Growth and Company Rebrand

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved significant growth in 2020 following further development and improvement of product capabilities over the past year. The organisation produced organic year-on-year growth of [...]

• ShareChat Breach $2bn Valuation Mark; Ireland's DPC Open Probe into Facebook Data Leak

  4 years ago News

  

  In today's ExchangeWire news digest: Indian content-sharing platform ShareChat reach USD $2.1bn in value after a fresh funding round; Ireland's Data Protection Commission investigate whether Facebook breached GDPR after revelations of a data leak affecting more than 500 million users; [...]

• Evolving World Events in H2 2020 Impacted Brand Risks, According to the Latest Media Quality Report by IAS

  4 years ago News

  

  Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of digital media across the APAC region, alongside global comparisons. Integral Ad [...]

• ExchangeWire on Grab's SPAC, Selling Streaming Logins, and China's "Excessive" Data Ban

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech.   Together, they cover: - [...]

• IPA Bellwether Report Q1 2021: Positive Sentiment Returns

  4 years ago News

  

  The IPA Bellwether Report Q1 2021, released today 15th April 2021, has revealed a net balance of 11.5% of UK marketers reporting a contraction in available adspend, down from 24.0% last quarter. Confidence is returning to the market, with a [...]

• Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program

  4 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program. Taboola ran this [...]

• Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform

  4 years ago News

  

  Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first-party identifiers in privacy-safe ways. With [...]

• Adverty Announces Collaboration with Oracle Moat to Enhance Measurement Across its in-Game Advertising Platform

  4 years ago News

  

  Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement [...]