Latest Stories
Magnite Boosts CTV Offering by Buying SpotX; the EU Signals Plan for Australia-Style Code
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to [...]
Eric Seufert on a Google ATT, an EU Media Code, and Retailers' Move into Digital
On this week’s episode of the MadTech Podcast, Eric Seufert, founder of Mobile Dev Memo, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode: - Google is reportedly contemplating implementing a [...]
Impact Rolls Out Series Of Events To Celebrate Black History Month In The US
Impact, the global leader in Partnership Automation™, has embarked upon a carefully curated Black History Month programme of events, which involves a collection of activities globally, including philanthropic activity for its staff to get involved in. This activity will see Impact [...]
Captify Unveils Self-Service Platform, Sense, Giving Advertisers Direct Access to Deeper Consumer Understanding Through Fresh, Search-Powered Insights and Audiences
Captify, the global leader in Search Intelligence, announced the launch of its proprietary search powered self-service insights, audience planning and activation platform – Sense – which is in part developed in partnership with UM, the global media agency network of [...]
Alphabet Reports Blistering Q4 Revenue Results; IPG See FY 2020 Revenues Slip
In today's ExchangeWire news digest: Alphabet Inc. achieves better-than-anticipated revenue results for Q4 2020; IPG sees financial results fall 4.8% for the financial year 2020; and it's revealed that Fox Corp. has high expectations for their ad-supported streaming service, Tubi. Google [...]
AdTonos to Deliver Virtual Event Series “Audio Sushi”
Programmatic audio advertising platform, AdTonos has announced the launch of “Audio Sushi” – a new virtual event series featuring contributions from leaders across the digital media space, open to all and kicking off at 11am GMT on 18th February 2021. As in-person [...]
Publisher Automation in the UK Media Industry
In this exclusive article written for ExchangeWire, independent consultant Emily Palmer summarises the results of a recently-conducted survey of ad ops and programmatic professionals working at UK publishers, conducted with her client GeoEdge, as well as a subsequent discussion conducted [...]
Pubstack Survey Reveals the Top 3 Publisher Priorities for 2021
The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2020 was no exception, and the year lived up to its promises. Pubstack, a specialist in Publishers’ [...]
Adverty Focuses on Product Strategy, Promotes Tobias Knutsson to CEO
Adverty AB (publ) today announces the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as chief supply officer, with founder Niklas Bakos to focus on product strategy and development, as the leading in-game advertising specialist enters [...]
Unruly Finds Toyota Campaign Featuring Paralympian Jessica Long Most Effective Ad of Super Bowl LV
Toyota's “Upstream” is the most effective ad of Super Bowl LV, according to new research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and [...]
Popular Tradertalks
Latest Posts
-
2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So -
The stack: A Big Week for Google -
The Wires 2025: Third Wave of Judges Revealed -
Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s App Store Control; EU Takes Action Against Member States -
Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising
Follow ExchangeWire