Latest Stories

• CTV - Advertising's Much-Needed Silver Lining: Q&A with Daniel Elad, TheViewPoint

  5 years ago News

  

  Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden goose. Yet many note the apparent inability of advertisers to take advantage of this increasingly popular channel. In this exclusive [...]

• Mobile-First DSP Smadex Launches Platform Update

  5 years ago News

  

  Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch of Smadex Hub, its re-engineered campaign management and analytics platform. Now self-served advertisers can drive incremental revenue by creating more [...]

• Nearly a Third of China's 2019 Ad Traffic Found to be Invalid; ByteDance Closes Vigo Apps

  5 years ago News

  

  In today's ExchangeWire news digest: research finds that nearly one third of China's ad traffic last year was invalid; TikTok owner ByteDance confirms it is shutting down its Vigo Video and Vigo Lite apps; and Facebook responds the ACCC code, [...]

• US Officials Step Up Google Break-Up Effort; Purchase DuckDuckGo, Apple Advised

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: US state officials consider launching a new lawsuit to break up Google's ad tech business; Apple is advised to purchase [...]

• Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this [...]

• Sojern Releases Latest Europe COVID Travel Insights

  5 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 8th June 2020 from [...]

• Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders

  5 years ago News

  

  Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as chief revenue officer. Kevin is former SVP North America of Grapeshot, the contextual ad tech company which was [...]

• ANA Urges Networks to Postpone Upfront Season; Twitter Tests Reading Prompt

  5 years ago News

  

  In today's ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on [...]

• Charles Butterworth Joins Privacy-First Dynamic ID Provider Novatiq as Non-Exec Director

  5 years ago News

  

  Novatiq today (10th June) announces that Charles Butterworth has been appointed to its Board as a non-executive director. Novatiq is an innovative provider of dynamic IDs that make first-party data safe to use across new environments. Charles is a seasoned executive [...]

• Zeotap Announces ID+, a Privacy-Compliant Universal Identity Initiative

  5 years ago News

  

  Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a [...]