Latest Stories

• Ban on Political Ad Microtargeting Introduced in US; Pinterest Launches Grocery Feature

  5 years ago News

  

  In today's ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter [...]

• Context is Everything: Q&A with Steven Filler, Union

  5 years ago News

  

  As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves. One key issues surrounding brands is that of propriety - is it appropriate to keep on advertising? If so, how [...]

• S4 Capital Adds Digodat to MightyHive; UK Advertisers Expect Modest Recovery in June

  5 years ago News

  

  In today's ExchangeWire news digest: S4 Capital's MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from [...]

• US Prepared to Take Google to Court; Conde Nast Launches Data Offering

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it's ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched [...]

• Amobee's Maria Flores Portillo on the WFA Future of CMOs Survey, M&S, and TV Upfront Woes

  5 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree speak to Maria Flores Portillo, General Manager, EMEA, Amobee, about the latest news in ad tech and martech.  On this week’s episode: - The World Federation of Advertising (WFA) [...]

• Report Reveals Consumers Want Contextually Relevant Ads, Yet Remain Cautious About Privacy

  5 years ago News

  

  Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing a view into how consumer perception of data privacy is shaping the future of advertising. Two years since the enactment of [...]

• Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA

  5 years ago News

  

  Video ad tech company Unruly, part of Tremor International, today (21 May 2020) announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) [...]

• Ebiquity Post 2019 Financial Results; McDonald's Moves China Media Planning to Publicis

  5 years ago News

  

  In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content.   Ebiquity release preliminary financial results   Independent marketing and [...]

• Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, USC and Channel Factory Find

  5 years ago News

  

  Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in brand awareness. Channel Factory partnered with the [...]

• IAS Study Reveals Data Privacy Matters to 94% of Singapore and Indonesia Consumers

  5 years ago News

  

  Integral Ad Science (IAS), the global leader in digital ad verification, surveyed over 1,000 consumers in Singapore and Indonesia about online data collection, data privacy, and targeted advertising to understand how they perceive data privacy and digital advertising practices amid [...]