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APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report
In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall. APAC [...]
First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post
Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts [...]
ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind
In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView. ISBA programmatic study reveals flaws in [...]
Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC
Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report's findings. Context and sentiment can help brands capture untapped audiences It's no [...]
Impact Drives Expansion Across EMEA With Key Hires
Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]
Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development
Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr Banaszczyk as the new CEO and Tomasz Chmielewski as the COO. Established in 2009, Clearcode’s recent management board was led by [...]
Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”
A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]
WPP Wins Unilever's China Account; Prime Media Group Revenue Falls
In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]
Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM
There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, [...]
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