Latest Stories

• Nordic Entertainment Group TV's Carl Petterson on Gojek, Influencers, and DuckDuckGo

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Carl Thomas Petterson, client and agency manager, digital, Nordic Entertainment Group TV, to discuss the latest news in ad tech and martech. In this [...]

• Sojern Releases Latest Europe COVID Travel Insights

  5 years ago News

  

  With access to real-time traveller audiences and visibility into global travel demand, Sojern has released its latest findings on how the COVID crisis is effecting travel to, from, and around Europe. Based on data collected on the 8th June 2020 from [...]

• Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders

  5 years ago News

  

  Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as chief revenue officer. Kevin is former SVP North America of Grapeshot, the contextual ad tech company which was [...]

• ANA Urges Networks to Postpone Upfront Season; Twitter Tests Reading Prompt

  5 years ago News

  

  In today's ExchangeWire news digest: the ANA urges networks to push their upfront negotiations back to create a calendar-year system; Twitter trials a new feature prompting users to read articles before retweeting them; and ABC fears drastic cuts are on [...]

• Charles Butterworth Joins Privacy-First Dynamic ID Provider Novatiq as Non-Exec Director

  5 years ago News

  

  Novatiq today (10th June) announces that Charles Butterworth has been appointed to its Board as a non-executive director. Novatiq is an innovative provider of dynamic IDs that make first-party data safe to use across new environments. Charles is a seasoned executive [...]

• Zeotap Announces ID+, a Privacy-Compliant Universal Identity Initiative

  5 years ago News

  

  Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a [...]

• mediarithmics Raises €8m to Expand into UK

  5 years ago News

  

  Despite a COVID-19-induced global startup funding slowdown, mediarithmics announces its plans for UK expansion of its open and integrated Data Marketing platform with an €8m capital raise.   In an impending post-cookie world where dynamic consent management is key, mediarithmics, the first [...]

• Senators Ask FCC to Reconsider Facebook Ruling; Zynn App Pulled, Content Theft Suspected

  5 years ago News

  

  In today's ExchangeWire news digest: four Republican Senators ask the FCC chairman to reconsider Facebook's exemption from comment liability; video app Zynn disappears from the Google Play Store, with allegations of content theft also arising; and Facebook launches its long-awaited [...]

• DoubleVerify Boosts CTV Transparency, Standardising CTV App Identifiers Across Platforms

  5 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today (10th June) announces the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency [...]

• OnAudience.com Launches Online Taxonomy

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help marketers to easily find the right target group. It is dedicated for media planners and digital marketers who want to [...]