Latest Stories

• Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand

  6 years ago News

  

  In this edition of Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand; Visual AI to Help Samsung Mobile Consumers Discover & Buy Products; Alipay Goes to 3,000 Walgreens Stores; and DBS Doubles Up On QR 'Angbaos'. UOB Powers Up [...]

• How Should Digital Ad Effectiveness Be Measured?

  6 years ago News

  

  IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious need for advertisers to move away from CTR, which only [...]

• Out-Stream Is an Ad Exchange with a Spin on It: Q&A with Kai Henniges, Video Intelligence

  6 years ago News

  

  Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks with Kai Henniges (pictured below), CEO and co-founder, Video Intelligence, who explains why video advertising [...]

• SingPost Looks to Plug Last-Mile with More Delivery Options

  6 years ago News

  

  The resurgence of e-commerce in Southeast Asia has helped mitigate the decline in postal mail volumes, but it has also raised last-mile delivery challenges. To address this, Singapore Post (SingPost) is looking to build up its network and offer more [...]

• RetailTechNews Is Becoming DTCDaily

  6 years ago News

  

  We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only in marketing, but also in the wider economy over the next ten years. The rise of media platforms, like Facebook and [...]

• TAG Launches New Anti-Piracy Initiative; Pub Ocean Introduces Industry-First Revenue Analytics Platform

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Trustworthy Accountability Group Launches New Anti-Piracy Initiative to Protect European Brands; Pub Ocean Introduces Industry-First Real-Time Revenue Analytics [...]

• Danny Spears, The Ozone Project, Discusses DTC, Apple & 'Saving' Journalism

  6 years ago Podcast

  

  In this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane and COO, Rachel Smith, are joined by Danny Spears, commercial director of The Ozone Project to discuss DTC, Apple, and The Cairncross Review. In this episode: - Former Oath CEO [...]

• Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules

  6 years ago News

  

  In this edition of Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules; SingPost Pledges to Make Delivery Amends; Indonesia Coffee Chain Rides on Grab Delivery; and Online Fashion Retailer Snags £175m [...]

• DMPs & CDPs Are Not Meant to Replace One Another: Q&A with Umberto Torrielli, SBDS

  6 years ago News

  

  So, you've invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and managing partner, SBDS, explains the many business considerations for data technology investment, and why he and his partner founded a [...]

• Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Taptica Acquires RhythmOne; Snap Inc. Announces Q4 & Full Year 2018 Financial Results; and IPA Issues Urgent Call [...]