Latest Stories

• Hossein Houssaini Discusses Reddit's Move on DTC Brands & Why Apple Should Buy A Production House

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by media expert Hossein Houssaini, to discuss the latest madtech news and trends. This episode: - Reddit launches a CPC ad model to go after DTC [...]

• The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions

  6 years ago News

  

  In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn (£61.6bn) industry. It’s unsurprising then, that the past couple of years have been huge for mobile gaming acquisitions, from Zynga [...]

• UK Advertising Benefits from a Virtuous Circle: Q&A with Fredrik Borestrom, IAA UK Chapter

  6 years ago News

  

  Speaking exclusively with ExchangeWire, Fredrik Borestrom (pictured below), president of the IAA, UK chapter, dares to speak about the word most people in ad tech are purposely avoiding: Brexit. Borestrom also discusses diversity in the British advertising ecosystem, and encouraging [...]

• Building a DTC Travel Business: Q&A with Tourlane

  6 years ago News

  

  Direct-to-consumer is one of the most evolving, talked-about, and exciting trends in business at the moment, spanning sectors from fashion and apparel, to insurance and finance. In this Q&A, Julian Stiefel, co-CEO & founder, Tourlane, a leading online travel agency, [...]

• Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration

  6 years ago News

  

  In this edition of Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration; Alibaba's Commerce Business Grows 40%; Singapore Launches Integrated Viewership Tracker; AirAsia Flies with AI-Powered Chatbot; and JD.com Takes Off with Drones in Indonesia. Lazada Eyes SEA [...]

• UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows

  6 years ago News

  

  UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015; Facebook Ad Placements Down 15% as Instagram Grows; and Bloomberg Media Launches TRIGR TV. UK Advertising Delivers 21st Consecutive Quarter of Growth in Strongest Q3 Since 2015 UK ad [...]

• Robert Webster, Canton Marketing Solutions, Discusses Facebook, Publishers, Collaboration & In-Housing

  6 years ago Podcast

  

  Back in London, this week's episode of The MadTech Podcast features Robert Webster, founder of branding consultancy Canton Marketing Solutions, joined by ExchangeWire's Lindsay Rowntree and Ciaran O'Kane, to discuss the latest madtech news and trends. In this episode: - Facebook's earnings [...]

• A Fresh Take on Header Bidding Will Mark the Way Forward in 2019

  6 years ago News

  

  Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and agencies, it promised to make a new whole range of quality inventory options available via real-time bidding, writes Moti Tal [...]

• How APAC Retail Should Move Forward in 2019

  6 years ago News

  

  What key trends will play out in the Asia-Pacific retail tech landscape this year? And should brands go direct or tap aggregated e-commerce sites to engage consumers? RetailTechNews spoke with these industry experts and players for their insights and predictions: - [...]

• How DTC Brands Are Using Programmatic for Business Growth

  6 years ago News

  

  DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire customers at speed and the best way to do this is through marketing, writes Lloyd Greenfield (pictured below), client partner [...]