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Cleaning Up the Supply Chain Will Remain a Focus: Q&A with Jody Shilliday, Adform
New to The Wires 2018, the Ad Tech Rising Star award celebrates the unsung heroes within the ad tech industry. We speak with this year’s winner, Jody Shilliday (pictured below), head of advertising solutions at Adform, on why digital advertising [...]
French Watchdog Slaps Google with £43.7m Fine; Sublime Opens New Regional Offices in UK & France
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: French Watchdog Slaps Google with £43.7m Fine Under New EU Law; Sublime Expands Customer Reach with New Regional [...]
Weekly Focus APAC: China to Overtake U.S. in Retail Sales
In this edition of Weekly Focus APAC: China to Overtake U.S. in Retail Sales; Chinese Bring Out Mobile to Pay When Overseas; Traditional Banks Must Collaborate as More AU Consumers Tap Digital Payments; Grab & ZhongAn Form JV in Digital [...]
Erica Kerner & Wendy Hogan, The Marketing Society, Discuss Direct-to-Consumer & the Future C-Suite
On this week's episode of The MadTech Podcast, brought to you from Singapore, ExchangeWire COO, Rachel Smith, is joined by Erica Kerner, board chairman, Singapore Hub, The Marketing Society, and Wendy Hogan, customer experience and marketing strategy director, Asia at [...]
Shaping the Future of Local TV Advertising in 2019
With a new year comes new media opportunities in local markets: certainly, data will continue to dominate local TV advertising this year, as marketers use tech and analytics to target consumers with content that aligns with their needs and interests. [...]
In 2019 AI Will Reach the Front Line & In-Housing Will Still Trend Up
Recently Jay Friedman, president, Goodway Group, shared his 2019 predictions, as they apply to those with 'boots on the ground', arguing that many predictions do not impact the day-to-day of most people working within the digital advertising industry. Robert Webster, [...]
How Retailers & CPG Brands Can Boost In-Store Visits
Should the new year bring new advertising strategies? In this piece for RetailTechNews, Nicolas Rieul (pictured below), global chief strategy and marketing officer, S4M, the drive-to-store platform, analyses four major trends in 2019, which will allow for retailers and CPG [...]
Ad Fraud: We Haven't Solved It Because We Don't Want To
In his latest exclusive piece for ExchangeWire, Dr Augustine Fou, ad fraud and cybersecurity researcher, explains why ad fraud hasn't been solved yet. And it's down to every industry stakeholder. Ad fraud is solved. Or so claims a trade body that [...]
DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: DoubleVerify Acquires Leiki; GroupM UK Verified by ABC to JICWEBS Anti Ad-Fraud & Brand-Safety Principles; Tappx Partners with [...]
Index Exchange's Adele Wieser Discusses Facebook, Amazon & OTT
This week's The MadTech Podcast is a special episode recorded in Sydney, Australia, where ExchangeWire COO, Rachel Smith is joined by Adele Wieser, country manager, Australia and New Zealand, Index Exchange, to discuss the latest news and trends in madtech [...]
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