Latest Stories

• Announcing the Launch of DTCDaily.com & DTC London

  6 years ago News

  

  WireCorp currently operates three publications (ExchangeWire, RetailTechNews, and TheGamingEconomy), covering the digital advertising, retail technology, and gaming sectors. The stand-out trend of 2018 across all these news sites was the rise of the direct-to-consumer (challenger) brand. Direct-to-consumer (DTC) is the biggest [...]

• Latest IPA Bellwether Report Reveals Flatlining Marketing Spend

  6 years ago News

  

  The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit [...]

• Weekly Focus APAC: Security Fear Drives Retailers Away From Digital

  6 years ago News

  

  In this edition of Weekly Focus APAC: Security Fear Drives APAC Retailers Away From Digital; Singapore Online Firms Find Globalisation Tougher Now; Alibaba Puts Genie in BMW Partnership; and Citi Partners with MoneyBack to Offer Retail Conversion Programme in HK. Security [...]

• Everyday Reality: Very Specific 2019 Ad Tech Predictions

  6 years ago News

  

  If you aren't bored of 2019 predictions by this point, here are some from Jay Friedman (pictured below), president, Goodway Group, for those on the ground, working within day-to-day campaign planning and operations.  I’ve seen all the big predictions pieces. “CX [...]

• The Privacy & Security Nightmare That Is Mobile

  6 years ago News

  

  In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that mobile is such a cybersecurity headache that continues to fly under the radar. I woke up in a cold sweat, my [...]

• First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: First Analysis of European Anti-fraud Efforts Shows 94% Fraud Reduction in Tag-Certified Channels; Akamai Acquires Janrain Inc.; RTL Group [...]

• Mathieu Roche, ID5, Discusses the Ad Tech's Maturation & Thriving as a Start-up

  6 years ago Podcast

  

  On the first episode in 2019 of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and head of content, Lindsay Rowntree, are joined by Mathieu Roche, founder and CEO of ID5, to discuss the latest madtech news and trends. In this week's [...]

• It's Time for Digital to Take the Driving Seat

  6 years ago News

  

  When it comes down to it, some things are done a certain way because it just makes sense – whether that’s because it’s simpler, or because it produces better results: socks before shoes. Dinner before dessert. Tea before milk – [...]

• China's Government Ends 9-Month Freeze on New Game Approvals

  6 years ago News

  

  China may be the world's biggest game market, with regard to user numbers and revenues, but for many months the nation's Government had declined to approve a single new game. That all changed in recent days. As reported by the South [...]

• Weekly Focus APAC: E-Commerce Drives China Mobile Payments Services

  6 years ago News

  

  In this edition of Weekly Focus APAC: E-Commerce Drives China Mobile Payments Services; JD.com Unveils Autonomous Delivery Stations; Didi Launches In-App Financial Services; and Singapore C2C Retail Platform Appoints Senior Execs. E-commerce Drives China Mobile Payments Services China's mobile payments services market [...]