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What to Expect at DMEXCO 2018
It's the biggest week of the year for European ad tech and, after a very successful ATS London yesterday (10 September), it's time again for everyone to descend on Cologne for DMEXCO. ExchangeWire has rounded up some views from across [...]
GDPR’s First 100 Days: What’s Next for the Industry?
On 2nd September, GDPR legislation passed the 100-day mark. You’d be forgiven for missing the occasion; nestled surreptitiously amongst the noise of ‘Back to School’, the first three months of compliance have passed largely without note. In this piece for [...]
Digital Transformation Is Hard & Getting Harder: Q&A with Cadi Jones, Commercial Director EMEA, Beeswax
As Cadi Jones (pictured below), the former commercial innovation director at Clear Channel International, announces today (Monday, 10 September) that she has joined Beeswax as commercial director in EMEA, ExchangeWire speaks with her about her new role, the value of independent ad [...]
Oath Unifies Its Ad Tech Products Under One Brand
Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of intelligent advertising and publishing solutions globally. ExchangeWire spoke with Simon Halstead, head of open demand international; Lewis Sherlock, head of [...]
OTT Is Going to Remake the Entire Ad Tech Industry: Q&A with Ari Lewine, CSO, TripleLift
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10 September, where he will join a panel to discuss why the future is independent ad tech, Ari Lewine (pictured below), [...]
Connected TV: The Key to the Cross-Device World
Connected TV is shaking up the advertising world. In the last five years, there’s been an increase of 100 million CTV sets every year, globally. And in the UK, it’s growing at a rate of knots, with ad revenue on [...]
What Is Holding Programmatic Back from Mainstream Dominance?
At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn in the UK next year, representing almost 85% of digital display. In this piece for ExchangeWire, Tim Webster, CSO and co-founder, The [...]
Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation
It's tough being a publisher. Challenges around quality, transparency, and monetisation, to name but a few, mean that publishers have a lot to deal with. ExchangeWire speaks with Pressian Karakostov, CEO, PubGalaxy about some of these challenges, and how the industry [...]
Lazada Taps Data to Help Retailers Improve Shopping Experience
Lazada is banking on data to help retailers offer better a shopping experience on its e-commerce platforms and, hence, drive sales of their products. In this aspect, the Southeast Asian online marketplace already has been tapping the industry knowhow and [...]
Weekly Focus: JD.com Extends Shopping Platform to Hotel Rooms
This week, JD.com has teamed up with several hotels to showcase its technologies and marketplace products, enabling guests to purchase items they find in their rooms. Selected rooms at these partner hotels including Wanda, Sheraton, Beijing 5L, and Greenland, would be [...]
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