Latest Stories

• Not Perfect, But In-App Ads Provide Better Audience Engagement

  8 years ago News

  

  While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting. In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the [...]

• The New Trend in Malvertising: Cryptocurrency Mining

  8 years ago News

  

  If you're aware of cryptocurrency mining, you might not be aware that it's giving rise to the malicious use of browsers by cybercriminals. Mathieu Derval (pictured below), product manager, AdSecure, explains why this is a growing trend, and how the industry can [...]

• Judge, Jury & Executioner: Google's War Against Ad Blocking

  8 years ago News

  

  In a bid to do its part for the future of publishing, and to create a better web for users, Google announced back in June some new tools for publishers, as well as a roll-out of a pseudo ad-blocking tool to [...]

• Netflix Beats Own Estimates for Subscriber Growth, But Misses Wall Street Earnings Estimates

  8 years ago News

  

  A first price hike since 2015 meant that Netflix turned in lower earnings per share than Wall Street estimated, despite smashing subscriber growth targets for the second consecutive quarter. The company estimated that it would see international subscriber growth of 3.65 [...]

• Marketo Expands Product Suite with ContentAI; OpenX Hires New CTO

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ContentAI added to Marketo product suite; New CTO at OpenX; Horizon Media launches Audience Mapping Platform; Trade Associations ask CBA to improve [...]

• What Artificial Intelligence Actually Means for Marketers

  8 years ago News

  

  There’s growing excitement – admittedly, at times, borderline hype – about what artificial intelligence can, and will, do for businesses. While speculation abounds among pundits, journalists, and ‘thought leaders’ surrounding the impact that AI will have on jobs (CBInsights predicts [...]

• Transparency Should Be a Business Model: Q&A with Aee-Ni Jaskolla, Improve Digital

  8 years ago News

  

  Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below) took time to speak with ExchangeWire about her new position, the plans for Improve Digital's platform, [...]

• Moving Media Forward: Tackling Brand Safety & Media Transparency

  8 years ago News

  

  Brand safety and transparency are two of the biggest issues facing today’s advertising industry. And while technology companies try to address these problems, marketers still seem to be fighting an uphill battle. Writing exclusively for ExchangeWire, Paul Josephsen (pictured below), [...]

• Video Ads Represent 20% of Digital Investments in Brazil; DynAdmic Presents 5 New Formats

  8 years ago News

  

  In this week’s LATAM Roundup: Latest IAB Brazil report reveals that 20% of digital investments in the country go to video, even though almost half of the market relies on search and price comparison platforms; DynAdmic launches five new video [...]

• CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API; Neuer CTO bei virtual minds; und Fünf Fragen an Martin McDonald, Tealium. Handlungsbedarf bei CMO-Rolle in [...]