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  • Kritik an ePrivacy-Verordnung; Mobiler Ad Spend wächst

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ePrivacy-Verordnung stößt auf Kritik; Mobile überholt Desktop; DAX kommt nach Deutschland; und Fünf Fragen an Gerald Banze, Q division. BVDW übt harsche Kritik an [...]

  • New Tech on the Blockchain

    News

    The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable, trustworthy, and secure way – and blockchain could be the answer. ‘Blockchain’ is the buzzword of the moment in the [...]

  • Video Ad Spend Tops Banner Ad Spend; Global Expands DAX to US

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Video overtakes banner ads in IAB ad spend report; Global expands DAX to US; Alchimie and CMP partner; New IAB 'Gold Standard' initiative; [...]

  • A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the 'Rocket Fuels'

    News

    When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me he was going to start a programmatic ad network. At first I thought, as a model, it would have no [...]

  • Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Advertisers spend more on video ads than banner ads for the first [...]

  • Has the Industry Cried Wolf on the Single Customer View?

    News

    If marketers could equate the single customer view to a number, it would be 42: the answer to life, the universe, and everything, writes Lindsay McEwan (pictured below), VP and managing director, EMEA at Tealium, exclusively for ExchangeWire. Since the [...]

  • Localisation Key to Survival Amidst China's Walled Gardens

    News

    Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not mean brands should stop demanding more transparency. Lured by the country's sizeable market potential, numerous foreign players have attempted to [...]

  • APAC Smartphone Growth Drives Brand Contact Points; HK Online Ad Spend to Hit £483.84m

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC smartphone growth drives brand contact points; HK online ad spend to hit £483.84m; OTT opens up [...]

  • Not Perfect, But In-App Ads Provide Better Audience Engagement

    News

    While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting. In fact, the proliferation of data and smartphones in Asia-Pacific over the past couple of years had significantly changed the [...]

  • The New Trend in Malvertising: Cryptocurrency Mining

    News

    If you're aware of cryptocurrency mining, you might not be aware that it's giving rise to the malicious use of browsers by cybercriminals. Mathieu Derval (pictured below), product manager, AdSecure, explains why this is a growing trend, and how the industry can [...]

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