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  • APAC Publishers Dragged Down by SSP Codes

    News

    Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency. They need to move away from this and start embracing header bidding, urges Rammohan Sundaram, C1X's Asia-Pacific Middle East Africa [...]

  • Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries

    News

    This week's Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, [...]

  • Mehr Kooperationen für adsquare; MMA Deutschland wächst

    News

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neue adsquare-Kooperationen; MMA Deutschland auf Wachstumskurs; und Axel Springer und United Internet bringen Awin. Adsquare kooperiert mit Adbrain, Drawbridge, Tapad Über eine Handvoll neuer Kooperationen will Adsquare [...]

  • Clients Want More than Just a Transactional Approach to Media: Q&A with John Antoniades, Spark Foundry

    News

    Agency holding company Publicis Groupe has certainly seen some changes in 2017. From a reshuffling and rebranding of its global media agency brands within Publicis Media, to the announcement at Cannes that the group is to reinvest all awards-related budget [...]

  • Screen6 Launches Tech Platform Hub; New Standard Ad Portfolio by IAB Europe

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Tech hub for platforms launched by Screen6; IAB collaborates on new ad standards; Identity matching solution by AdBrain; UK ranks lowest in [...]

  • 5 Things to Know About GDPR

    News

    It's now less than a year until new data protection rules will be introduced in Europe. Known as the GDPR, the effects of the wide-reaching privacy protection regulation still seem to be shrouded in mist for the members of the ad tech [...]

  • ATS London 8 Years on: Why Ad Tech Matters More than Ever in 2017

    News

    ATS London

    ATS London is now in its eighth year and I still remember our first event vividly. It took place in the old Centre Point building and, like all of our ATS events since, it was oversold. The great Mike Nolet, [...]

  • Advertising Is Top Revenue Source for Mobile Publishers; Rewarded Ads Increase In-App Purchases

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Advertising makes up 56% of mobile publishers' revenue; In-app spend [...]

  • Bridging the Gap Between Publisher & Ad Tech Worlds: Q&A with Lulu Phongmany, PulsePoint

    News

    Transitioning from a position in publishing to a role in ad tech helped Lulu Phongmany, VP strategic partnerships, PulsePoint, bridge the gap between understanding publisher needs and ad tech challenges. Advocating for mutually beneficial outcomes is critical to successful publisher/ad [...]

  • Beyond Billboards: Welcoming a New Golden Age of Advertising

    News

    How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what an 'ad' is, and that this actually brings with it untold opportunities. Writing exclusively for ExchangeWire, McLaughlin takes a look [...]

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