Latest Stories

• Programmatic Direct Mail Continues the Conversation Offline: Q&A with Lewis Gersh, PebblePost

  8 years ago News

  

  Marketers have long considered direct mail an integral part of their marketing mix, and even as digital advertising formats have taken over, direct mail advertising remains an important channel to advertisers. Lewis Gersh (pictured below), CEO, PebblePost, explains how 'Programmatic [...]

• FreeWheel Council for Premium Video Expands into Europe; comScore Receives ABC Certification for Video Viewability

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FreeWheel Council for Premium Video expands into Europe; comScore receives ABC certification for video viewability measurement; Improve Digital launches header bidding solution; mediasmart and adsquare partner; [...]

• ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

  8 years ago News

  

  Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a role to play and the need for brands to find alternatives when faced with restricted access to data. Discussions at ExchangeWire's [...]

• Demystifying AI & Neuroscience: What You Need to Know if You’re an Advertiser

  8 years ago News

  

  AI is quickly becoming the new buzzword in advertising, but there is more to AI than just machine learning, the most talked about aspect in the AI family. Writing exclusively for ExchangeWire, Gregory Yates (pictured below), CMO, RICG, explains the [...]

• Blockchain Can Revolutionise Marketing; US Leads Europe in Smart Home Development

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Blockchain can revolutionise marketing; US leads Europe in smart home [...]

• Programmatic Predictions Then & Now: Reflections from Cannes

  8 years ago News

  

  Cannes Lions International Festival of Creativity is a mecca for innovative and visionary minds to celebrate the very best in creative advertising; it is the perfect environment to reflect on progression across the industry and look to where it’s heading. [...]

• Impact Radius & LiveRamp Partner; Outbrain Expands Mobile App Offering

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Impact Radius and LiveRamp partner; Outbrain expands mobile offering; Tremor Video partners with OmniVirt; TargetSpot partners with AppNexus; AppsFlyer introduces agency transparency [...]

• Tremendous Industry Momentum Working Together to Raise Standards: Q&A with John Murphy, OpenX

  8 years ago News

  

  ExchangeWire speaks with John Murphy, VP of marketplace quality, OpenX, to discover why quality continues to be one the key focuses in digital advertising, and how publishers, advertisers, and tech partners can work together to raise standards.  ExchangeWire: Quality has always [...]

• Redefining the Millennial Brand Experience

  8 years ago News

  

  How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial  director, Joel Christie, explains how artificial intelligence can fix the failings of outdated marketing to meet and exceed the expectations for generations to come. The digital economy is by its [...]

• IAB AU Releases Ad Effectiveness Glossary; Whitepaper Looks at China's Programmatic Video Market

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU releases ad effectiveness glossary; Whitepaper looks at China's programmatic video market; Publicis acquires AU agency; [...]