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AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu [...]
Data & Creative Not Far Advanced Among All Agencies & Brands: Q&A with Michael Andrew, AKQA
The long-fabled dream of digital advertising and, arguably, a fundamental step to achieving the promise of programmatic, is the effective combination of creative and data. So, why are there so many sticking points and how do you become unstuck? ExchangeWire speak [...]
What’s in a Word? How Linguistics Can Transform Digital Advertising
Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital advertising to become an industry defined by data. But, as Giovanni Strocchi (pictured below), CEO of ADmantX, writes, such a one-track approach [...]
Honesty Was the Best Policy at ExchangeWire Live NYC
The rise of digital advertising consultancies is definitely a threat and something GroupM are taking seriously, according to Brian Lesser, the company's North America CEO. Opening ExchangeWire Live in New York city in a fireside chat with ExchangeWire CEO Ciaran O’Kane, Lesser [...]
Succeeding in Today's Digital Publishing World: How to Set Up a Data Strategy
How does a publisher set up a data strategy that takes today's always-on environment into consideration? In the latest chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Emma Newman, UK country manager, PubMatic explains. The change in [...]
Content May Be King, But Context is Queen & She Holds the Purse Strings
How much weight should be placed on context in a marketing strategy and is it largely neglected when it comes to effective targeting? Paul Hickey, director of digital solutions, TwentyCi, explains how the fourth dimension of context can often be the missing link, [...]
Digital Soon to Be a Third of Brazilian Ad Market; Él Gráfico Joins RPA Media Place
This week’s Latin American RoundUp brings the following stories: latest IAB Brazil report shows that the Digital Ad Market surpassed all forecasts in 2016, reaching 26% year-on-year growth and is now expected to represent a third of the overall ad market [...]
SpotX stellt Infrastruktur für gutefrage; Outbrain bringt Automatic Yield
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: SpotX kooperiert mit Frage-und-Antwort-Plattform gutefrage; Outbrain bringt Automatic Yield an den Start; und Deutschland unter den wichtigsten Ad Spend-Wachstumsmärkten. SpotX stellt Infrastruktur für gutefrage Videospezialist SpotX will in [...]
Most Video Ads Are Consumed Muted: Q&A with Oliver Gold, Commercial Director, YOC
The growing trend of muted mobile video consumption means advertisers need to rethink how to engage with their consumers silently. Short of revamping the entire mobile video creative process, how can advertisers connect with their audiences through mobile video ads, [...]
Ad Week Europe Provided a Reminder That the Smartphone Dominates
Digital consumers are mobile consumers. Gone are the days when digital marketing needed to incorporate mobile into plans. Now, digital marketing must be led by mobile strategy, as that’s the go-to device for modern consumers. This was a point of [...]
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