Latest Stories

• Smartclip vermarktet für IP und G+J; ADITION, ADEX, Roq.ad Partnerschaft

  9 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Smartclip übernimmt Outstream-Vermarktung für IP und G+J EMS; ADITION, ADEX und Roq.ad schließen Technologiepartnerschaft; AdDefend bringt Anti-Adblock-Technologie nach Österreich; Neuzugang bei OpenX Deutschland; [...]

• Now & Next: Machine Translations

  9 years ago News

  

  With over 6,000 languages spoken worldwide, getting across a brand message in a culturally relevant way is a challenge faced by marketers the world over. This edition of ExchangeWire’s Now & Next feature examines some of the current solutions and [...]

• Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

  9 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution [...]

• Making the Conversion: Opening Up the 97% of Prospects on your Website

  9 years ago News

  

  On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure, but the fact of the matter is, the majority of people who visit your website do not [...]

• Why Do People Rob Banks? It’s Where the Money Is: Q&A with Joshua Wepman, GCA Savvian Advisors

  9 years ago News

  

  At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane sat down with Joshua Wepman, managing director, GCA Savvian Advisors to discuss the state of the ad tech M&A market in the US. The current state of play Wepman kicked off [...]

• More Time Spent on Mobile; Packing an Emotional Punch

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: More time spent on mobile; Packing an emotional punch; Preferred video [...]

• The Five-Step Checklist for Stronger Content Marketing

  9 years ago News

  

  With over 20 years in the marketing industry, Sylvia Jensen (pictured below), Senior Director, EMEA Marketing, Oracle Marketing Cloud, has seen the full evolution of the marketing function and the rise of more intelligent, connected content marketing. Here she takes [...]

• How SMEs Can Benefit from Programmatic Advertising

  9 years ago News

  

  According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of [...]

• Account-Based Marketing Turns the Funnel Upside Down: Q&A with Ray Kingman, CEO, Semcasting

  9 years ago News

  

  The correct approach to targeting and attribution modelling divides the industry, with buyers pushing for deterministic solutions and sellers promoting the virtues of probabilistic data. What role can the common, yet less publicised, account-based marketing methodologies play in targeting and attribution? [...]

• India Brands See Improved Engagement; APAC Show Low CTR for Branded Content

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India brands see improved customer engagement; APAC show low CTR for branded content; Tencent tout one-stop ad [...]