ATS London 2022 - Agile & Responsive: Why Data-Driven OOH Will Impress Marketers in 2022
Improved sophistication of technology tools, as well as more expressive creative formats that are delivering better results, and increased measurement capabilities are all reasons for marketers to shift budget to DOOH - but will we see this shift in 2022? An expert panel joined ExchangeWire's John Still to explore what is needed to compel more brand spend to this channel and how technology tools are creating momentum.
- John Still - ExchangeWire (moderator)
- Hannah Thompson - Tug
- Jesh Sukhwani - Lenovo
- Cate Hardiman - Carat UK
- Frances McCann - VIOOH