ATS Singapore 2022: Eyes on the Prize: Connecting Marketers to the Booming Gaming & eSports Industries
On day two of ATS Singapore, ExchangeWire's Ciaran O'Kane sat down with an expert panel to discuss the opportunity presented by gaming and esports. Together, the panel explored how advertisers can leverage vast gaming and esports audiences, how brands are navigating developing technologies, such as AR/VR and the metaverse, what other regions can learn from APAC, and more.
Ciaran O'Kane – ExchangeWire (Moderator)
Tessa Conrad – TBWA\Asia
Jamie Lewin – Publicis Groupe Southeast Asia | Mana Partners
Asim Rehman – Digital Turbine