ATS New York 2014

Technology, Data & Trading

8.30am – Registration & Networking

9.30am – Welcome & Introduction
– Ciaran O’Kane, CEO, ExchangeWire

9.35am – Global Industry Trends

9.45am – FireSide Chat: The Open Manifesto
– Michael Rubenstein, President, AppNexus
– Ciaran O’Kane, CEO, ExchangeWire

10.10am – Presentation & FireSide Chat: Cookieless Targeting – Changing the Dynamic of Digital Advertising
– Lori Goode, Head of Atlas Product Marketing, Facebook
– Ciaran O’Kane, CEO, ExchangeWire

10.30am – FireSide Chat: Progressing the Agency Trading Desk Model – What Does the Future Hold?
Moderator: Ciaran O’Kane, CEO, ExchangeWire
– Brian Lesser, Global CEO, Xaxis
– Marco Bertozzi, President, AOD & North American Client Services, VivaKi


11.20am – Keynote Presentation:
– Boris Mouzykantskii, Founder, Chief Scientist & CEO, IPONWEB

11.40am – Presentation & FireSide Chat: Building the Platform behind Platforms – How Real Time Infrastructure Works
– Robert Blackburn, VP Sales, Equinix
– Ciaran O’Kane, CEO, ExchangeWire

12.00pm – Keynote Presentation: The Evolution of Trading – What’s Coming Next
– Jeff Green, CEO, The Trade Desk


2.00pm – Presentation & FireSide Chat: Interconnecting Supply & Demand
– John Snyder, CEO, Grapeshot
– Ciaran O’Kane, CEO, ExchangeWire

2.20pm – Presentation & FireSide Chat: How Data & Bespoke Technology Facilitates More Efficient Trading
Moderator: Ciaran O’Kane, CEO, ExchangeWire
– James Prudhomme, CEO, Datacratic
– Ross Sandler, Senior Director, Agency Sales, Peer 39 by Sizmek

2.50pm – Presentation Chat & FireSideChat: The Anatomy of the Algo
– Ari Buchalter, Chief Operating Officer, MediaMath

3.10pm – Panel Discussion: The Publisher Perspective – Different Strategies for Different Markets
– Moderator: Denise Colella, CEO, Maxifier
– Chris Guenther, Vice President, Digital Operations & Monetization, Conde Nast
– Romain Job, General Manager US, Smart Ad Server
– Brian Brownie, Director of US Display Operations & Programmatic Advertising, eBay
– Xiaoming Shao, SVP of Product Strategy, Rakuten Marketing


4.00pm – Presentation & FireSide Chat: Applying Programmatic Strategies in a Global Context
Moderator: Ronan Shields, Editor, ExchangeWire
– Glen Calvert, CEO, Affectv
– Gurman Hundal, Co-Founder, MEDIA iQ

4.30pm – Presentation & FireSide Chat: The Rise of the Sell Side Network
Moderator: Ciaran O’Kane, CEO, ExchangeWire
– Benjamin Christie, Founder & President, Gourmet Ads
– Pete Longo, CEO,IDG US

5.00pm – Panel Discussion: Making Creative Work in the Programmatic Environment
Moderator: Vincent Flood, Founder & Editor, VAN
– Chip Meyers, CEO, ReactX
– Jordan Sumerlus, Product Manager, Google
– Jim Caruso, VP, Product Strategy, Varick Media Management
– Eric Franchi , Co-Founder, Undertone

5.30pm – NETWORKING PARTY SPONSORED BY enoprem logoEquinix

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