ATS New York 2016

ATS New York 2016 Agenda

8.45am: Registration & Coffee

9.30am – 10.00am: Welcome & Introduction
– Rachel Smith, COO, ExchangeWire

10.00am – 10.30am: M&A Fireside Chat
– Joshua Wepman, Managing Director, GCA Savvian Advisors
– Ciaran O’Kane, Founder & CEO, ExchangeWire

10.30am – 10.50am: Opening Keynote Presentation & Fireside Chat: OpenX: Header Bidding: The Road to Achieving Success with Programmatic Direct 
– Natrian Maxwell, Director of Demand Services, OpenX
– Lindsay Rowntree, Head of Content, ExchangeWire

10.50am – 11.30am: The Rise of the Data-Driven Publisher
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panelists:
– Sara Livingston, VP, Digital Strategy, Turner

– Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation Entertainment
– Felix Zeng, Director of Business Development – Programmatic Sales, The Weather Channel

11.30am – 11.50am: Coffee Break

11.50am – 12.10pm: Keynote Presentation & Fireside Chat: The Trade Desk
– Brian Stempeck, Chief Client Officer, The Trade Desk
– Lindsay Rowntree, Head of Content, ExchangeWire

12.10pm – 12.50pm: Panel Discussion: Making Upper Funnel Metrics Work With Programmatic
Moderator:
– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panelists:
– Dom Joseph, CEO  Co-Founder, Captify
– Tyler Pietz, VP, Programmatic, Cadreon
– Adam Heimlich, SVP Programmatic, Managing Director of HX, Horizon Media

12.50pm – 1.10pm: Keynote Presentation & Fireside Chat: IPONWEB: 1st-Party Machine Learning in Programmatic
– Nathan Woodman, General Manager, Demand Solutions, IPONWEB
– Ciaran O’Kane, Founder & CEO, ExchangeWire

1.10pm – 2.20pm: Lunch

2.20pm – 2.40pm: Keynote Presentation & Fireside Chat: FreeWheel
– Neil Smith, Vice President, FourFronts Marketplace, FreeWheel
– Lindsay Rowntree, Head of Content, ExchangeWire

2.40pm – 3.20pm: Panel Discussion: Is Programmatic Video Going to Change the Media Buying Landscape?
Moderator:

– Matt Prohaska, CEO, Prohaska Consulting
Panelists:
– Jim Daily, President, USA, Teads.tv
– Jana Meron, VP of Programmatic and Data Strategy, Business Insider

3.20pm – 3.40pm: Coffee Break

3.40pm – 4.20pm: Panel Discussion: Can the Combination of the Creative & Programmatic Execution Yield Better Results for Marketers?
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panelists:
– Julian Baring, General Manager – North America, Adform
– Erica Schmidt, Managing Director, North America, Cadreon

4.20pm – 5.00pm: Panel Discussion: Evolution of Buy-Side Tech
Moderator:

– Ciaran O’Kane, Founder & CEO, ExchangeWire
Panelists:
– Ari Paparo, CEO, Beeswax
– Dan de Sybel, Chief Technology Officer, Infectious Media
– Anthony Rhind, Beamly & Coty

5.00pm – 7.00pm: Networking Drinks

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