ATS Singapore 2014

The State of Programmatic

8.30am: Coffee and Registration

9.00am: Welcome and Introduction

9.10am: Industry Perspective – The Global Media & Entertainment Outlook 2014 – Greg Unsworth, Partner, PWC

9.40am: APAC Programmatic Survey – Ryan Ferguson, Head of Platform Solutions & Innovation, Google SEA

10.00am: Keynote Speech – MediaMath – Greg Williams, Co-Founder SVP OPEN Partnerships, MediaMath

10.20am: Evolution of Digital Trading

Panel Discussion Session Moderator: Ciaran O’Kane, ExchangeWire

– Jeff Green, CEO & Founder, The Trade Desk
– Stephen Tompkins, Director, Vivaki Singapore
– Kathryn Schlieben, Director of Sales, AppNexus
– Michel de Rijk, Managing Director, Xaxis APAC

11.00am: BREAK

Industry Overview

11.20am: Has Programmatic Changed the Entire Digital Landscape?

Moderator: Ciaran O’Kane, ExchangeWire

– Tejaswini Tilak, Director Content, Equinix
– Scott Neville, CMO, IPONWEB
– Rahul Garg, Head of AdX India, Korea & SEA, Google
– Henry Stokes, Director, Client Development, Xaxis APAC
– Kiran Raghavan, Head of PMD Market Development, Facebook

Mechanics of Data Strategy

12.00pm: Regional Perspective – Australia/NZ

Moderator: Ciaran O’Kane, ExchangeWire

– Jo Gaines, Country Manager AUNZ, Krux
– Carlo Bertozzi, CEO, Longtail

12.25pm: Data Management & Strategy in a Programmatic World

Moderator: Wendy Hogan, ExchangeWire/IAB Singapore Panel Discussion Session

– Kevin Tan, CEO, Eyeota
– Barry Adams, GM China & SEA, Experian
– Chrisanne McCoy, Global Vice President & General Manager, Peer39
– Rosemary Lising, Regional Managing Director, Search and Performance Marketing, iProspect

1.00pm: LUNCH

2.20pm: Regional Perspective – SEA

Moderator: Matt Harty, Experian

– Ari Fadyl, Head of Digital, AXA Indonesia
– Stanley Lim, Regional Director, Innity

Next Wave of Programmatic in SEA: Video & Mobile

2.45pm: Keynote Speech – Adap.TV – Alex Khan, Managing Director, SEA

3.05pm: Can Programmatic Video Unlock Brand Spend?

Moderator: Ciaran O’Kane, ExchangeWire

– Phu Truong, MD Asia, TubeMogul/IAB Singapore
– Kristian Claxton, Commercial Account Director, Videology
– Rahul Vasudev, Head of Digital, Asia Pacific, MediaCom
– Shayne Orbell Head of Buyer Relations – Media Technology Solutions APAC at Google

3.40pm: BREAK

4.00pm: Realising the Targeting Potential of Mobile

Moderator: Ciaran O’Kane, ExchangeWire

– Krishan Patel, Amobee
– Mark Halliday, Head of Airwave APAC
– Marc Gosschalk, ‎Partner Marketing Manager, Adtruth
– Graham Christie, Chief Commercial Officer  | Partner, Big Mobile Group

Programmatic Publisher Solutions

4.40pm: Using 1stParty Data to Build out a Bespoke Trading Solution – Rick Mulia, Wego

5.00pm: Building Progressive Publisher Strategies in a Data-Driven Environment

Presentation & FireSide Chat Moderator: Wendy Hogan, ExchangeWire/IAB Singapore

– Jay Stevens, GM International, Rubicon Project
– Stuart Spiteri, MD APAC, Krux

Networking Drinks

5.30pm – ATS Singapore Networking Drinks supported by logoEquinix

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