ATS Singapore 2019

ATS SINGAPORE - DAY 1

8.30am – BREAKFAST & REGISTRATION

9.00am – Welcome & Introduction
– Rachel Smith, COO, ExchangeWire 

9.30am – Panel Discussion: Resolving the Identity Challenge
Synopsis: Are we ready for a life beyond reliance on third-party cookie tracking, and if so, how will publishers and buyers make best use of first party data?
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Ravi Shankar, Data & Technology Lead for APAC, Omnicom Media Group
– Vidyarth Srivatsan, APAC Marketing Tech, Coca-Cola
– Colleen Ngo, Vice President, Partnerships & Investment, Xaxis APAC
– Sunil Naryani, Regional General Manager – Programmatic & Paid Media, Dentsu Aegis Network

10.00am – Presentation & Fireside Chat: Advertising in a Privacy-First World
Synopsis: In a “privacy-first world” advertisers and publishers need to be transparent about how they deliver relevant ads experiences and the controls they offer to consumers. But respecting privacy does not have to come at the cost of business outcomes—it is in fact key to better marketing and maintaining a healthy ads ecosystem that works for everyone.
Moderator:
– Wendy McEwan, Head of Marketing, Communications & Digital, Asia Pacific, Knight
Frank
Speakers:
– Deirdre Chew, Head of Platforms Tech, Google Singapore
– Marcus Chew, Chief Marketing Officer, Income
– Sanchit Mendiratta, Senior Partner, Happy Marketer

10.30am – Panel Discussion: Why the Private MarketPlace Reigns in APAC
Synopsis: PMPs, often preferred for their promise of offering publishers and buyers greater control and visibility, remain a popular buying environment in APAC. But do they deliver on their promise of reduced fraud and greater transparency? Reducing in popularity in other global markets, what’s ensuring they reign in APAC? Will programmatic guaranteed emerge as the next step for buying in APAC?
Introductory Presentation by Ryan Pestano, GM, APAC & CEEM, IPONWEB and BidSwitch 
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panelists:
– Andy Tu, Managing Director, APAC, OpenX
– Jo Mackenzie, MD, Publicis Media Precision APAC
– Ryan Pestano, GM, APAC & CEEM, IPONWEB and BidSwitch
– Luke Fox, Head of Programmatic Trading APAC, BBC

11.00am – BREAK

11.30am – Panel Discussion: Data & Creativity – Can Programmatic & Data-Driven Marketing Bridge the Gap Between Data and Creative?
Synopsis: Is data-driven creative a reality, and how are agencies and brands working to understand the value of data in a creative context?
Moderator:
– Jodie Collins, Managing Director, Re/Digital
Speakers:
– Vincent Niou, Head of Programmatic, APAC, Essence
– Alexandra Vogler, Digital Transformation, Marketing and Communications Director, P&G
– Lizzie Nolan, APAC Head of Integrated Strategy, BBH Asia Pacific (Singapore)
– Emmanuel Fischmeister, Head of Business Development, APAC, Teads

12.00pm – Smaato Presentation & Fireside Chat: The Next Generation of Ad Monetization
Synopsis: With so much buzz around the upcoming changes to the ad tech world, it’s becoming increasingly difficult to distinguish between hype and reality. From header bidding and app-ads.txt to the use of machine learning to optimize monetization strategies, there’s ample opportunity to get lost in the noise. Join Freddy as he candidly talks about the next generation of ad monetization, what to look for in a monetization partner, and best practices for integration.
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speaker:

– Freddy Friedman, CPO, Smaato

12.30pm – Panel Discussion: How Publisher Ad Monetisation is Changing – The Shift from Display to Video
Synopsis: With growth in display plateauing, is video the next great opportunity for increasing publisher yield? Popular formats like outstream and rewarded video are in the ascendency – How can publishers realise this opportunity? What is the tech layer doing to support publishers in their quest to develop new monetisation strategies?
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panelists:
Tom Simpson, VP, Brand & Exchange, APAC, AdColony
– Hari Shankar, Chief Executive Officer, Singapore Media Exchange
– Dennis Augusto Caharian, General Manager / Senior Vice President, GMA New Media, Inc.

1.00pm – LUNCH

2.00pm -Enabling Independent AdTech – Regional Focus on India
Moderator:
– Eileen Yu, APAC Editor, DTCDaily (an ExchangeWire publication)
Panelists:

Abhigyan Shekhar, Head – Sales, Digital Ventures, Viacom18
– Naveen Mathur, Head – Publisher Partnerships and Network Monetization, Times Internet Limited
– Salil Shankar, Head of Amnet India

2.30pm – Index Exchange Presentation & Fireside Chat
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speaker:
– James Prudhomme, Executive Vice President International, Index Exchange

3.00pm – BREAK

3.30pm – Panel Discussion: The Path to Transparency – Digital Transformation Across the Supply Path
Synopsis: From supply path optimisation to demand path optimisation, what are the issues concerning transparency and trust that the industry still needs to tackle?
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:

– Laura Quigley, Managing Director, Southeast Asia, Integral Ad Science
– Amy Good, Global Digital Investments, Media Procurement, Nestlé
– Lani Jamieson, Head of Cadreon Singapore, Cadreon
– Dennis Buchheim, Senior Vice President & General Manager, IAB Tech Lab

4.00pm – Case Study – Reinvention: Shaping HP’s Programmatic Evolution
Speakers:
– Dhruv Menon, Digital Director, PHD
– Krishna Kant Sharma, Marketing Data Science Lead, HP
– Andres Mongrue, Media Marketing Manager & Ad Tech Lead, HP

4.30pm – NETWORKING DRINKS

ATS SINGAPORE - DAY 2

9.15am – BREAKFAST & REGISTRATION

10.00am – IPONWEB Opening Fireside Chat
– Dr. Boris Mouzykantskii, CEO & Chief Scientist, IPONWEB; PhD (Physics)
– Ciaran O’Kane, CEO, ExchangeWire

10.30am – Opening Presentation: Connected TV
– Mark Britt, Co-Founder and Chief Executive Officer, iflix Group

10.40am – Panel Discussion: Connected TV – Embracing the Future
Synopsis: Connected TV and OTT has been touted as the biggest opportunity for independent AdTech, and for new growth in data-driven advertising and marketing. Is this opportunity being realised, and if not, why not?
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panelists:

– Mark Britt, Co-Founder and Chief Executive Officer, iflix Group
– Paul Shepherd, Chief Investment Officer, Omnicom Media Group
– Marc Langenfeld, Precision Lead Singapore, Publicis Media
– Tal Chalozin, Co-Founder and CTO, Innovid

11.10am – Panel Discussion: The Business of Direct-to-Consumer – The Opportunity for AdTech & Martech
Synopsis: Following hot on the heels of 2018’s industry obsession with the growth of DTC brands, what are the opportunities for advertising and marketing technology solutions in helping advertisers become more customer centric and consumer focussed? How are the various parts of the industry working with DTC brands to add value and how is this impacting the ways in which agencies, publishers and tech providers organise themselves to meet DTC brands’ needs.
Moderator:
– Eileen Yu, APAC Editor, DTCDaily (an ExchangeWire publication)
Panelists:
– Florent Davach de Theze, Programmatic APAC Lead, Havas Media Singapore
Chris Steedman, Managing Director, M&C Saatchi Performance
– Russell Young, Managing Director, Asia-Pacific, Sojern

11.20am – BREAK

11.50am – Regional Panel Discussion: The Rise of Asian Platforms (AU, SEA, Japan, China & India)
Panelists:
– Frederic Liow, General Manager, APAC | Global Lead, AdExchange & SSP, AlgoriX (formerly Baidu Global, DU business)
Jonathan Beh, Head of Cadreon, Cadreon China
Larry Asalim, Digital Associate Partner – Team Unilever, Mindshare

12.20pm – The Trade Desk Presentation & Fireside Chat – Convergence: A New State of Media
Synopsis: We are rapidly heading to an inflection point where all advertising – from outdoor to TV and radio – will be digital. The implications for the industry are as profound as they are exciting. Matt’s talk will address the coming stages of digitization, and how media buyers and the industry as a whole should be thinking about the reality of convergence.
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speaker:

– Matt Harty, SVP Asia, The Trade Desk

12.50pm – LUNCH

2.00pm – Panel Discussion: The Evolution of the Service Layer Model
Synopsis: Several years on from discussions at ATS about how the agency model is evolving and how consultancies are becoming more active in advertising and marketing technology, how are agencies and consultancies actually organising themselves to best support brands to achieve their advertising and marketing goals? In a world of shifting business models for both agencies and consultancies, and demand for greater control and transparency from brands, what does the service layer now look like?
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panelists:
– Sonal Patel​, President, Programmatic Services, Asia Pacific, Dentsu Aegis Network
– Michel de Rijk, CEO, S4Capital
– Wendy McEwan, Head of Marketing, Communications & Digital, Asia Pacific, KnightFrank
– Askshay Trivedi, Director – Total Brand Experience APAC, Johnson & Johnson

2.30pm – Panel Discussion: Where Next? The Future for Data-Driven Channels
Synopsis: With data being the backbone of digital advertising, how will it shape and transform emerging digital channels, like OOH, audio and in-app, and what are the new opportunities these channels will be able to offer to brands and publishers alike? Is this where future opportunities for independent AdTech lay and if so, who is set to make the most of these channels and how will it change the industry?
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panelists:
– Silas Lewis-Meilus, Director, APAC Media Consumer Health, GSK Consumer Healthcare
– Guy Hearn, Chief Product Officer – Asia Pacific, Omnicom Media Group
– Jenn Villalobos, VP and Head Digital Business, Digital Innovation Growth & Strategic Partnerships, NTUC Income

6pm – The Wires APAC Awards & ATS Singapore Wrap Party
Hosted at EMPRESS at Asian Civilisations Museum
6pm – Drinks Reception
7pm – Awards Ceremony
7.45pm – Drinks, Canapés and Music
9pm – Complimentary Bar Closes
11pm – Event Closes

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