On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK.

Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...

This week's MadTech Podcast stories

Channel 4 begins testing AI generated ads (Campaign)

Channel 4 has launched trials of AI-generated TV ads, collaborating with brands and production partners. The initiative explores AI’s role in creative advertising and aims to enhance personalisation and efficiency. These tests may shape future advertising models while raising questions about creativity, quality control, and transparency in AI-driven content.

BBC to start charging US-based consumers for news and TV coverage (The Guardian)

The BBC will introduce a paid digital service in the US, offering news and TV content to American audiences. Aimed at boosting commercial revenue, the subscription model will supplement existing international operations. This marks a strategic shift as the BBC seeks to monetise its global reputation and trusted journalism abroad.

ISBA warns NHS' 10 Year Health Plan could mean more products may be covered by LHF rules (Campaign)

The ISBA warns that the NHS' 10-Year Health Plan could expand restrictions under the Less Healthy Food (LHF) rules. More brands may face tighter advertising limits if product criteria broaden. The group urges clarity and collaboration to avoid overregulation, balancing public health goals with advertisers’ ability to promote responsibly.