In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by Rachel Smith and John Still to discuss the latest in media, marketing and commerce. 

They look at Banijay Group’s interest in ITV, publishers seeing referral traffic spike on Facebook and the platform’s monetisation offerings, as well as TikTok’s plans to enter the Japanese market. 

France’s Banijay explores takeover bid for ITV (Financial Times)

French media giant Banijay Group is working on plans for a takeover offer for ITV or its studio arm, according to two people familiar with the situation. This would bring together two of Europe’s largest TV production groups.

​​Is Facebook quietly becoming a new revenue stream for publishers again? (Digiday) 

Publishers have witnessed a recent year-over-year spike referral traffic on Facebook, and it’s coinciding with an influx of revenue from Meta’s content monetisation program. Out of the 10 publishers Digiday spoke to, several are on track to make between six and seven figures this year from Meta’s latest content monetisation program, which was introduced last October.

TikTok plans to enter Japan’s ecommerce market (TechinAsia)

TikTok plans to enter Japan’s e-commerce market, preparing to onboard sellers for its TikTok Shop platform. TikTok’s entry into Japan’s e-commerce market comes at a critical time, with the platform facing significant obstacles to continue operations within the US.