This week’s edition of The MadTech Podcast was recorded in front of a live audience in New York with special guests Joe Root, co-founder of Permutive; Nate Woodman, former CDO of Havas; and Jason Schmidt, VP data strategy & partnerships at Conde Nast discussing the future of programmatic advertising and identity in a privacy-first world.

In this week's episode:

- The future of programmatic advertising as cookies crumble away. Does third-party data still hold the same weight of importance? Will ITP completely kill it off? With walled gardens becoming more closed? Will we see a growth in mini walled gardens? How does independent ad tech help to solve these problems? Or does its over-dependence on the third-party cookie framework make it difficult to solve these current issues?

- Identity in an ITP world. How are publishers/buyers managing their audiences and targeting strategies in privacy-first and ITP world? There's been much talk about the quest for a single ID - is that the answer? Is it even possible? What does it mean for measurement, targeting and attribution if the third-party cookie becomes unusable?

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