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The Rise of Proprietary Signal Vendors (PSVs)
Digest: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart
Mosquito Bites and the Advertising Attribution Itch
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
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