“Is Linear Dying or is it Changing?”: A Coffee With Rachel Douglas, Ad Astra
Rachel Douglas, founder of Ad Astra Advertising, joins ExchangeWire's John Still for a coffee chat about all things linear and CTV.
On Signals, Cutting Twice, and What People (Really) Want
Shirley Marschall is back, and she's looking at why some of the clearest signals are consumers saying exactly what they don’t want...
Digest: OpenAI Ads Set to Miss Forecast by 90%; Disney+ Weighs Free Ad-Supported Tier
In today’s MadTech Daily, we discuss OpenAI’s ad business targets, Disney considering and ad-supported free tier, and much more…
