“The Greatest Optionality Investment as a Retailer”: James Taylor, Particular Audience
James Taylor from Particular Audience joined us at Cannes to discuss how AI is changing retail media – and the era of agent-to-agent commerce.
From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth
Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player...
Dark Traffic & Ad Blockers: A Coffee With Dustin Cha, Ad-Shield
Dustin Cha, co-founder & co-CEO of Ad Shield, joins ExchangeWire's John Still for a coffee chat about ad blocking and dark traffic.
