Charlotte Mceleny chats to Omnicom Media Singapore’s Chloe Neo and Daniel Henriksen about their new growth model and the agency landscape…
In today’s Digest, we discuss Bedrock Platform piloting Index Exchange’s new Index Cloud, the Consumer Federation of America suing Meta Platforms over alleged scam advertising practices, and Radiocentre urging MPs to reject advertising on BBC platforms.
In her first feature for ExchangeWire, our new columnist Jess Treasure, head of strategy at Bountiful Cow, looks at how most media plans are shaped by what measurement makes easiest, and why advantage lies in what others overlook…
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