Live Commerce in APAC: The Market is Ready but the Hard Work Begins Now

In her latest column, Charlotte McEleny looks at live commerce across APAC, and why success requires the right operational infrastructure…

In her latest column, Charlotte McEleny looks at live commerce across APAC, and why success requires the right operational infrastructure…

In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads.

the7stars' Kashif Dalvi joins us to discuss Alibaba integrating Qwen into Taobao, Instagram expanding into CTV, and an Amazon-Netflix tie-up.
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