The Rise of Proprietary Signal Vendors (PSVs)
Ciaran O'Kane picks up his pen to sketch out a new three letter acronym for the industry: PSV. Meet the Proprietary Signal Vendors...
Mosquito Bites and the Advertising Attribution Itch
In this week's column, Shirley Marschall looks at why attribution in advertising is a lot like working out which mosquito bit you on holiday...
Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
In today’s Digest, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under the microscope, and Australia proposing a law that would let users switch [...]
