PressBox Articles

• Domino’s Completes First Contextual & Attention-Powered Campaign with GumGum & Playground xyz

  2 years ago News

  

  In a global first, GumGum and Playground xyz have offered a joint solution which fuses contextual and attention-based advertising technologies to secure tangible results for Domino’s UK & Ireland. Faced with an increasingly competitive and crowded market, Domino’s worked with the [...]

• Chris Vincelli Joins Bidstack as VP of Enterprise Partnerships

  2 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (May 24th, 2023) announces the appointment of Chris Vincelli as VP of enterprise partnerships.  He will work with existing gaming and programmatic advertising partners while also building new relationships with [...]

• MiQ Appoints Leading Media & Technology Executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board

  2 years ago News

  

  MiQ, a leading global programmatic media partner, proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its global statutory board.  “It’s an honour to welcome Zillah and Rob to our statutory [...]

• impact.com Continues Momentum in the First Quarter, Fueled by Client Growth, New Products & Partnership Events

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, announced the company’s continued momentum in Q1, with client acquisition, new product offerings, and the company’s sold-out Partnerships Experience (iPX) conference.  During the quarter, impact.com added more than 200 brands and partners to its [...]

• LoopMe Launches Next Generation of its Intelligent Marketplace

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (May 23rd, 2023) launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where supply partners receive high value of [...]

• Samsung TV Plus Sees Exceptionally High Viewability Rates

  2 years ago News

  

  Samsung Ads Europe, the advertising division of Samsung Electronics, and DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (May 23rd, 2023) announce exceptional results from DV’s new CTV viewability measurement solution on Samsung TV Plus.  Samsung’s [...]

• MediaMath Will Join Yieldfest Programmatic Research Forum 2023 as Strategic Partner

  2 years ago News

  

  The Yieldfest Programmatic Research Forum 2023, taking place on June 13th in London, is delighted to announce that MediaMath has joined the event as a strategic partner.  MediaMath is a technology company helping advertisers worldwide overcome complex marketing challenges and fostering [...]

• Crimtan Partners with Autovia & Haymarket to Create Highly Sought-After Dashboard for Auto Industry

  2 years ago News

  

  Programmatic and data solution experts Crimtan has announced a partnership with Autovia and Haymarket to give car sellers in-depth access to customer car buying intent signals from 2 out of 3 prospective car buyers. This collaboration comes as the 2023 car [...]

• IAB Europe AdEx Benchmark 2022 Study Reveals Strong Digital Advertising Growth

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2023 in Madrid today (May 23rd, 2023), that digital advertising spend in Europe increased by 9.8% in 2022 to achieve [...]

• PubMatic & Havas Media Help Brands Exceed Viewability Target in Cookieless Environments  

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and Havas Media today (May 23rd, 2023) announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals [...]