PressBox News

• Good-Loop Adopts SeenThis’ Streaming Technology to Minimise Carbon Footprint of its Purpose-Led Ad Units 

  2 years ago News

  

  Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]

• Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide

  2 years ago News

  

  Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of [...]

• Brian Lesser Joins Ogury's Board of Directors

  2 years ago News

  Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its board of directors. Lesser is a well-known veteran in media and advertising, having held top leadership positions at WPP, GroupM, and AT&T.  Currently, Lesser serves [...]

• VIOOH & FRAMEN Unite to Unleash the Power of Digital Out-of-Home Advertising

  2 years ago News

  

  Today, (June 13th, 2023) FRAMEN, the leading content distribution platform for screens in semi-public spaces, is thrilled to announce a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP). This collaboration will provide advertisers with [...]

• Valiuz Expands its Retail Media Data Activation Strategies with Equativ’s Programmatic Technology Platform

  2 years ago News

  

  Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan...), has chosen Equativ, the leading independent programmatic advertising platform, as its exclusive technological partner to operate its audience [...]

• Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers

  2 years ago News

  

  Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]

• Novatiq Announces Conclusion of £11m Funding Round

  2 years ago News

  

  Today (June 13th, 2023) Novatiq, the telco-verified digital identity platform,  announced it has concluded a funding round of  £11m, including a £2.6m investment from Intent HQ, the privacy-first AI customer analytics and personalisation platform. The two companies are forming a [...]

• OnAudience Partners with FirstPartyCapital to Accelerate Ad Tech Innovation

  2 years ago News

  

  OnAudience, one of the world’s largest audience data providers, has today (June 12th, 2023) announced a strategic partnership with FirstPartyCapital (FPC), an early-stage venture capital firm specialising in ad tech, martech, and digital media. As part of FPC’s growing investment [...]

• Guardian Partners with IAS to Surpass Singapore’s Media Quality Benchmarks Across Live Campaigns

  2 years ago News

  Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health & Beauty, the No.1 Health & Beauty Retailer in Singapore, which exceeded the country’s benchmark via IAS holistic media quality [...]

• ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions

  2 years ago News

  

  ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]