PressBox News
VlionMobi & GeoEdge Partner to Safeguard Real-Time Ad Quality Control
VlionMobi, which empowers global e-commerce and gaming companies to achieve their marketing goals, has announced its partnership with GeoEdge, an ad security verification solution provider. GeoEdge works with the world’s leading media, advertising platforms, ad exchanges, and ad alliances to [...]
Tenjin Backs GrowthStack's Launch of Self-Service Data Pipeline
Growth FullStack, a platform backed by Tenjin and GameAnalytics that powers custom business intelligence for mobile advertisers, announces the launch of its self-service data pipeline for mobile game and app user acquisition (UA) managers. In an industry that has become increasingly [...]
Audigent Partners with Epsilon Making its People-Based Audiences Available Through Audigent’s PMPs
Audigent - the leader in curated data and media solutions, and Epsilon, a global advertising and marketing technology company, are partnering to enhance Audigent’s SmartPMP™ offerings with Epsilon’s audience segments across auto, travel, and more. Now, advertisers can take advantage [...]
Taboola News Combats Untrustworthy Sources on Social Networks
Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (August 31st, 2022) announced rapid growth and new innovation for its Taboola News offering, which is expected to cross USD$50m (£43.019m) [...]
Pixalate Releases First UK Child Online Safety Report for Mobile
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released the Q2 2022 UK online child safety report: Google and Apple app stores, examining the state of children's privacy through the [...]
Evorra Secures an Additional $1M to Enable Responsible Data Marketing at Scale
Evorra, an SaaS marketplace for brands and agencies to simply build and scale audiences, has successfully raised an additional USD$1M (£857.8m)pre-seed investment by York.IE to further pursue its vision to enable responsible data marketing at scale. “We are fortunate to have [...]
Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their [...]
Digiseg Appoints Programmatic Veteran Andrew Furst Chief Commercial Officer
Digiseg, the global leader in privacy-first household demographic data, has appointed Andrew Furst as chief commercial officer based in Copenhagen, Denmark. With an extensive background in both the agency and publisher business, including hands-on programmatic skills, Andrew joins from GumGum where [...]
IAS Report - Media Experts are Concerned About Changing Policies Impacting Their Digital Media Buys
Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First Advertising Report. In partnership with YouGov and a market research firm, IAS surveyed 1,131 consumers and 346 digital media experts [...]
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