PressBox News

• Pixalate Introduces Next Generation Patented IPv6-Enabled Ad Fraud Protection API Technology

  3 years ago News

  

  Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced the next generation of its Ad Trust and Safety API suite to aid clients in today's rapidly changing media and [...]

• IAS Expands Partnership with TikTok to Measure Viewability & Invalid Traffic Globally

  3 years ago News

  

  Integral Ad Science , a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS will now be able to measure viewability, invalid traffic (IVT), and app-level brand safety, allowing brands and agencies globally to [...]

• Smart Boosts Advertisers’ Summer Campaigns with Dedicated Auction Packages

  3 years ago News

  

  To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages, focusing on events such as Father’s Day, summer sales, tourism, music festivals, and outdoor activities. These theme-based packages will allow media buyers [...]

• Broadsign Announces Support for System-on-Chip Smart Screens & Solutions

  3 years ago News

  

  Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign today announced the availability of Broadsign for System-on-Chip (SoC) beta. Designed to help new and existing OOH media owners monetise cost-efficient smart screens, the new Broadsign solution supports the LG [...]

• Ogury Appoints Dietmar Figl as Senior Publisher Development Director Central Europe

  3 years ago News

  Ogury, the global technology leader in mobile advertising anchored in privacy protection, announces the appointment of Dietmar Figl as senior publisher development director central Europe. In this position, Figl will work to strengthen Ogury’s relationship with top media publishers in [...]

• Pixalate Finds 1.5M+ 'Abandoned' Mobile Apps in Google & Apple Stores as of Q1 2022

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Abandoned Mobile Apps Report: Q1 2022, showing that over 1.5 million apps between the Google Play Store and Apple App [...]

• Bidstack Onboard Highbrow Interactive with 4 Exclusive New Partnerships

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, is pleased to announce an exclusive new partnership with Highbrow Interactive which will see four exceptional simulation games added to their portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and [...]

• VIOOH - CUPRA Runs First-Ever Programmatic Digital OOH Campaign Across Frankfurt Airport

  3 years ago News

  

  Media Frankfurt, marketer of Germany’s biggest hub, and VIOOH, the leading global DOOH marketplace, have gained Spain’s CUPRA challenger brand as the first client to utilise the new programmatic DOOH offering at Frankfurt Airport.       From mid-April, the focus of the multi-week [...]

• ID5 Becomes the First Identity Provider To Receive Neutronian Certification

  3 years ago News

  

  ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets [...]

• Demand for High-Quality Data Continues to Increase Year-Over-Year in EMEA, Finds Lotame

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today (4th May) reported that buying of high-quality, third-party audience data increased 40% in EMEA and 25% globally from 2020 to 2021. The data was [...]