PressBox News

• Adnami Welcomes Svenja Damzog as Publisher Director DACH

  3 years ago News

  

  Ad tech company, Adnami, has appointed Svenja Damzog as Publisher Director, DACH, as it readies itself for further growth and expansion across Europe.  Svenja will lead and continue the company’s continued expansion in the DACH region; managing and growing existing publisher [...]

• Warner Bros. Discovery & LiveRamp Partner to Launch New Privacy-First Solution

  3 years ago News

  

  Warner Bros. Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms.   Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand [...]

• LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

  3 years ago News

  

  LoopMe, a leading brand-focused mobile advertising platform, has announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between [...]

• Passendo appoints Harry Charalambous as Head of Demand & International Growth

  3 years ago News

  

  Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as head of demand & international growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo's publisher clients; leading the [...]

• Yieldmo & Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies

  3 years ago News

  

  Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]

• Adelaide & Fitzco Announce Strategic Partnership

  3 years ago News

  

  Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice.  With access to Adelaide’s AU attention metric, Fitzco can help [...]

• Permutive Brings Publishers Brands & Ad Tech Partners Together to Deliver Responsible Advertising

  3 years ago News

  

  Permutive today (June 15th, 2022) launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and ad tech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data [...]

• Adelaide & Viant Launch Industry-first Solution

  3 years ago News

  

  Adelaide and Viant Technology Inc. today  (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising.  The integration between Adelaide, the leader in attention-based media [...]

• Teads Inks Strategic Partnership with InvestingNote

  3 years ago News

  

  Teads, the global media platform, today (June 15th, 2022) announces a strategic partnership with InvestingNote, one of Southeast Asia’s (SEA) largest, most interactive finance platform. The site allows traders  and investors to connect and access stock information on a daily [...]

• Azerion & Cavai Deliver Industry First with Conversational In-stream Video

  3 years ago News

  

  Azerion, the digital entertainment and media platform and Cavai, the leading conversational advertising cloud, announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised [...]