PressBox News
Manadge creates transparency in programmatic revenue for Prisma Media Group
Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue. The media group called on Manadge to improve the quality [...]
The Financial Times opts to partner with Brand Metrics for brand lift measurement globally
Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]
Immersive in-game advertising campaign promotes Doctor Who: Worlds Apart NFT Drop
Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop of Doctor Who: Worlds Apart non-fungible tokens (NFTs). Doctor Who: Worlds Apart is an upcoming officially licensed digital trading card game [...]
Blue Billywig Continues Expansion with Senior Media Hire in the EU Region
Following hot on the heels from recent senior hires in the Nordics and Singapore, all-in-one online video platform Blue Billywig today announces the appointment of Hugo ten Brink to drive business development across Europe. Hugo is an industry veteran, with a [...]
Croud Strengthens Luxury Digital Marketing Offer with Acquisition of VERB
Croud, the award-winning digital marketing agency working with some of the world’s leading brands, has acquired of VERB Brands, the leading luxury performance marketing agency. The news marks Croud’s first UK acquisition since receiving funding from private equity investment firm LDC [...]
TheViewPoint Releases Intelpoint Machine Learning Algorithm for Bidding Optimisation
TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, after successful Beta tests has officially released its one-of-a-kind machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with [...]
Good-Loop Launches Green Watermark For Climate-Friendly Ads
Global ad tech platform Good-Loop today launched a new green watermark that shows consumers whether an online ad is environmentally-friendly. Digital campaigns contribute significantly to the ad industry’s global carbon footprint. A typical online campaign emits 5.4 tonnes of carbon dioxide [...]
Didomi Releases Preference Management Platform
Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or [...]
tmwi Appoints Matt Franceschi as Deputy Managing Director
Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022. Matt’s key areas of focus [...]
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