PressBox News

• Adzymic Launches Smart Survey to Help Brands Rapidly Assess Campaign Effectiveness

  4 years ago News

  

  Adzymic, the ad tech company that provides AI-driven creative personalisation and innovation, have announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or take a pulse check on campaigns [...]

• Stingray Partners with Hivestack to Power Audio Out of Home (AOOH) in Canada

  4 years ago News

  

  Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today (29 November) announced the launch of an industry-first dynamic digital audio out of home (AOOH) partnership with Stingray, the leading global music, media, and technology [...]

• the7stars Launches Future-Facing Planning Approach for YouTube Backed by a Restructured Activation Team

  4 years ago News

  

  the7stars, in close collaboration with Google, have launched an AV fluid planning approach designed to unlock specialist YouTube marketing opportunities for clients. The move recognises YouTube as a natural extension of AV activity, following a year of unprecedented change which [...]

• Merkle B2B Bolsters Creative Practice with Four Key Leadership Hires

  4 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management company (CXM) and part of dentsu, announces that its global B2B marketing organisation, Merkle B2B, have supercharged their creative leadership team with a raft of senior hires. These new leaders have been brought into [...]

• Adverty Partners with Smart to Further Facilitate Access to their Seamless In-Game Inventory

  4 years ago News

  

  Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, are expanding their footprint with a global partnership with Smart; a leading independent ad tech platform. The goal of this integration is to provide advertisers with easy [...]

• The Cookie Ditch: UK Digital Marketing Now Much Less Dependent on Third-Party Cookies

  4 years ago News

  

  Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to prepare. Following Google’s announcement, Criteo – the global technology company that provides the world’s leading Commerce Media Platform – surveyed UK [...]

• TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

  4 years ago News

  

  TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, announce a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.  Stirista’s clients including household brands and agencies tap into Stirista’s wide-range of [...]

• Sublime Enhance Their Mobile Video Capabilities with Launching TopRoll® on Self-Service Basis

  4 years ago News

  

  Nine months after the successful launch of TopRoll® – their pioneering mobile video ad format offering fully viewable completion – Sublime, an Azerion company, strengthens their capabilities by making it available on self-service basis. Self-served TopRoll® is Sublime’s new solution aimed [...]

• Little Syster Recognises Smart's Commitment to Digital Responsibility

  4 years ago News

  Smart, the independent ad monetisation platform, have become a major player in the global ad tech industry over the last 20 years. The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led [...]

• Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

  4 years ago News

  

  Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global consumer-first advertising suite, and Scream Malmo, a Swedish full-service media agency, have successfully employed the ID5 ID within PubMatic to [...]